Brewbound is pleased to announce that Greg Avola, the co-founder and CTO of brewery social media resource Untappd, will present a case study on how craft brewers can best employ social media platforms to build their audience and their sales.
Untappd, a mobile- and web-based social network for beer drinkers, allows them to rate and review beer, check-in what they are consuming and the location and share with their friends – but it also gives breweries and distributors the ability to quickly analyze consumer trends, tinker with their brand profile and engage with the consumers who are drinking their beers.
Using Untappd and other social media sites as a template, Avola will provide audience members with the key metrics and goals of social media engagement, as well as an understanding of the limitations of the most commonly used social media tools.
The Brewbound Craft Beer Session will be held on June 5th at the Metropolitan Pavilion, a meeting and event space at 125 W. 18th Street in Manhattan. The event is co-located with BevNET Live, a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors.
To sign up for the event online, please visit the registration page. Additional questions regarding registration and sponsorship inquiries can be directed to Chris Furnari at 617-231-8828 or firstname.lastname@example.org.
About Greg Avola
Living in the craft beer haven of New York City, Greg is the co-founder and lead developer for Untappd, a mobile beer check-in service. While some people enjoy reading books or watching movies, Greg’s passion is to code.Being able to combine his passion for development and craft beer allowed him to help give birth to Untappd. Greg is also the creator of When Will I Be Mayor, a popular tool that allows users to track their path to “mayor” of foursquare check-in locations on the web. It has been featured in TechCrunch, Mashable and CNN.
About the Brewbound Craft Beer Session
The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.