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Brewbound Releases Preliminary Agenda for June 5 Craft Beer Session in NYC

Brewbound has released the preliminary agenda for its upcoming business conference for craft brewers. The Brewbound Craft Beer Session will be held on Tuesday, June 5th at the Metropolitan Pavilion in New York City.

The outstanding speaker lineup will include a keynote address from Greg Koch, the CEO and co-founder of Stone Brewing Co.

“We are thrilled to have Greg and so many other great speakers participating in the event,” said Chris Furnari, editor of “Anyone attending the conference will have an excellent opportunity to network and learn from some of the most knowledge brewers and service providers in the craft beer industry.”

Other speakers include:

  • Steve Hindy, President and Co-Founder, Brooklyn Brewery
  • Julia Herz, Craft Beer Program Director, Brewers Association
  • Jeremy Cowan, Founder, Shmaltz Brewing Co.
  • Jim Schembre,  National General Manager, World Class Beer
  • Adam Lambert, VP of Sales, Dogfish Head Brewing
  • Alan Newman, Founder, Magic Hat
  • Greg Avola, Co-Founder, Untappd
  • Mike Schneider, Senior Vice President, Director Digital Incubator at Allen & Gerritsen.
  • Tom Fox, Partner, CM Profit Group

In addition to the outstanding speaker lineup, there will be multiple discussion, networking, and sampling opportunities.

There are still seats available for this intimate industry event. To sign up for the event online, please visit the registration page. Additional questions regarding registration and sponsorship inquiries can be directed to Chris Furnari at 617-231-8828 or

(Preliminary agenda as of May 10, 2012. Times and sessions subject to change)

  • 7:45-9:00 – Registration & Breakfast
  • 9:00 – Welcome – Opening remarks with Editor, Chris Furnari.
  • 9:05 – 9:45 – Becoming a Leader with Core Business Values – A Keynote Address by Greg Koch, CEO and co-founder, Stone Brewing Co. Followed by Q&A.
  • 9:45 – 10:00 – Beyond the Bottle Shop – A presentation on growing sales into broader retail channels by Adam Lambert, VP of Sales, Dogfish Head. (immediately followed by Retailing Panel)
  • 10:00 – 10:30 –Retailing Panel: The Fight For Shelf Space – A discussion of key channel strategies for craft brewers. Featuring Joseph Kaczynski, National Channel Manager, Boston Beer Co., Tom Fox, Partner, CM Profit Group and Adam Lambert, VP of Sales, Dogfish Head.
  • 10:30 – 11:00 – NETWORKING BREAK
  • 11:00 – 11:40 – Put Your Beer on a Platform – A case study on the measurable ways social media can boost craft beer sales, with Greg Avola, CTO and co-founder of Untappd. Followed by Q&A.
  • 11:40 – 12:20 – The Ever Expanding Craft Beer Landscape – What have we learned and where are we going? A discussion with Brewers Association Craft Beer Program Director, Julia Herz.
  • 12:20 – 1:30 – LUNCH
  • 1:30 – 2:10: Magic Hat: An Entrepreneurial Success Story – Strategic decision making from inception to exit featuring Magic Hat Founder Alan Newman. Followed by Q&A.
  • 2:10 – 2:30 – Capacity Constraints in a Crowded Market – reflections on growing craft beer through distribution and the ongoing issue of supply, featuring Steve Hindy, Brooklyn Brewery President and co-founder. Followed by Q&A.
  • 2:30 — 3:10 – The Rising Craft Distribution Networks – Can distribution networks provide a new way for craft brewers to work with their wholesale partners? A presentation by Jim Schembre, GM, World Class Beer. Followed by Q&A.
  • 3:10-3:40 NETWORKING BREAK
  • 3:40–4:20 – Brand strategy under the digital, traditional and social media microscope featuring Mike Schneider, SVP of Allen & Gerritsen, Followed by Q&A.
  • 4:20 – 5:00 – Contract Brewing Case Study – How Shmaltz Brewing grew an established, thriving brand – sans the brick-and-mortar roots. Featuring Jeremy Cowan, Founder, Shmaltz Brewing. Followed by Q&A.
  • 5:00 – 5:30 – Brewers Round Table – A group discussion that looks to the future of the craft beer industry, with Greg Koch, Alan Newman, Steve Hindy and Jeremy Cowan.

There are still seats available for this intimate industry event. To sign up for the event online, please visit the registration page. Additional questions regarding registration and sponsorship inquiries can be directed to Chris Furnari at 617-231-8828 or

About the Brewbound Craft Beer Session

The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts. The event is sponsored by Cold Spring Brewing CompanyKey Keg and BevForce.

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