Brewbound is pleased to announce that Danny Brager, head of the Nielsen Co.’s Beverage Alcohol Client Service team, will provide key sales forecasting information for craft brewers at the Brewbound Session, which will be held on Nov. 29 in San Diego, Calif.
Brager, a 30-year Nielsen employee, has covered beer, wine and spirits for the past 10 years. He will give Brewbound Session attendees insights into the most important evolving channels for craft beer sales, as well as highlighting trends that are driving a variety of craft beer styles and categories. With an eye toward the overall beer market as well, Brager will use Nielsen’s findings to illustrate the next key areas of growth for craft brewers.
Nielsen is a leading global provider of information and insight and its figures are regularly referenced by major media organizations when covering craft. Brager’s presentation will arm craft brewers and distributors with tangible data they can leverage for product development, retail growth, and sales calls. Attendees will also have the ability to take part in a Q&A session following Brager’s presentation.
About Danny Brager:
Danny Brager leads Nielsen’s Beverage Alcohol Client Service team, supporting relationships with Nielsen’s many clients in the beer, wine, and spirits industry, as well as with key industry groups and the media. In this role, Danny and his team provides business information, analysis and insights to a broad customer base. Danny has well over 10 years of experience specific to the Beverage Alcohol industry, and close to thirty years with Nielsen in both Canada and the United States, holding a variety of marketing and sales positions. He is a frequent speaker at many client and Industry events on the subject of Beverage Alcohol retail and consumer trends.
Nielsen is a leading global provider of information and insights, with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. We have a presence in approximately 100 countries, including many developing and emerging markets. We provide our clients with a comprehensive understanding of consumers and consumer behavior, by delivering critical media and marketing information, analytics and industry expertise about what consumers watch (consumer interaction with television, online and mobile) and what consumers buy on a global and local basis. Our information, insights, and solutions help our clients maintain and strengthen their market positions and identify opportunities for profitable growth.
About the Brewbound Session:
The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts. The Brewbound Craft Beer Session is sponsored by GEA Westfalia, Brewery Insurance Program, Reyes Beverage Group and BevForce.