Field & Brand Marketing Coordinator (Part-Time)

About the role

Tennessee's #1 craft cidery is a company focused on bold, modern ciders made with real ingredients and a creative spirit. We’re passionate about building community, pushing the category forward, and creating products people genuinely connect with.

We are looking for a creative, organized, and outgoing marketing professional to help grow our brand presence and connect with the community in Nashville and throughout Tennessee. This is a part-time hybrid role (20–25 hours/week) primarily working remotely, with regular in-market work supporting events, promotions, tastings, and retailer activations. We’re looking for someone who thrives in a fast-moving craft beverage environment, loves storytelling and community building, and is excited to help expand one of Tennessee’s leading craft cider brands.

What You’ll Do

Brand & Social Media 

• Assist with our social media strategy across Instagram and Facebook. Work on reinvigorating our TikTok account.
• Create and capture engaging content including photos, video, reels, and event coverage.
• Help maintain a consistent brand voice and visual identity.
• Coordinate content calendars and marketing campaigns.
• Make minimum 2 posts per week across all social media platforms, aligning with team before posting with a goal to own the strategy after training period.

Events & Activations

• Represent the brand at festivals, tastings, promotions, and community events.
• Coordinate logistics and setup for activations and samplings.
• Build relationships with retailers, bars, restaurants, and distributor partners.
• Support local grassroots marketing efforts and partnerships.
• Manage small event staff team and hire more help as needed.

Marketing Support

• Assist with promotional planning for product launches and seasonal campaigns as flavors are rolling out throughout the year.
• Help source and coordinate branded merchandise and POS materials.
• Track event performance, social engagement, and marketing initiatives
• Support expansion efforts into new Tennessee markets.

What We’re Looking For

• 2+ years of experience in marketing, social media, events, or brand promotion.
• Strong understanding of Instagram, TikTok, and short-form content creation.
• Comfortable working independently and managing multiple projects.
• Excellent communication and organizational skills.
• Ability to work occasional evenings and weekends for events.
• Passion for craft beverage, hospitality, food & beverage, or lifestyle brands preferred.
• Experience in alcohol beverage marketing is a plus, but not required.

Role Details

• Part-time: 20–25 hours per week
• Hybrid / primarily WFH
• Based in Nashville, TN
• Occasional travel within Tennessee for events and market support

Compensation

• Starting range based on experience: $26 per hour
• Mileage reimbursement for approved travel/events
• Flexible scheduling