A TWO-DAY CONFERENCE
FOR THE BEER INDUSTRY
Discuss the Rapidly Evolving Alcohol Industry
Shelves are crowded. Category growth has slowed. What’s next for the industry? Brewbound Live focuses on innovation, partnership, and diversification as growth strategies. Brewbound hosts the two-day business conference for professionals in the beer, cider, and flavored malt beverage industries.
Experienced Practitioners Deliver Actionable Takeaways On Stage
Industry veterans, emerging entrepreneurs and trendspotters share valuable insights needed to navigate an increasingly competitive marketplace. Dive into trends, challenges, and “what’s next” for the beer industry while finding ways to grow your business.
Have Conversations with a Diverse Group of Experts & Entrepreneurs
The conference brings together a cross-section of the industry, including prominent beer company executives, leading distributors, craft-centric retailers, investors, and emerging brewers. Brewbound Live attendees are actively looking to network, build relationships, and discuss the future of their businesses while expanding their knowledge of important industry issues.
RESERVE A DISCOUNTED ROOM AT THE LOEWS BEFORE THEY SELL OUT
Brewbound Live's winter event takes place at the Loews Santa Monica Beach Hotel. Enjoy the SoCal weather, magnificent sunsets, views of the Santa Monica Pier, and superior accommodations at the famous beachfront hotel. A discounted room block is available for registered attendees on a first-come first-served basis. Registering now grants you access to discounted rooms. The room block is almost full, so don't delay!
ALL-STARS SPEAK ON THE EVOLVING INDUSTRYWe are honored to have trailblazers, forward-thinkers and rising stars join us on stage. They speak at Brewbound Live because they’re focused on the future of the beer industry. Expect a first-rate speaker roster delivering the highest quality business discussions. Our on-stage content is specifically designed with founders, C-level executives, and decision-makers in mind.
DISCUSS STRATEGIES FOR DIFFERENTIATION IN A CROWDED CRAFT MARKETPLACE.
With over 6,500 breweries in the United States, it can be difficult to differentiate yours from the rest. At Brewbound Live we will talk to a trio of fast-growing independent breweries, Three Weavers, Fort Point and Melvin, about how they are creating points of differentiation in a crowded marketplace.
We will hear from Brooklyn Brewery who will talk about how an established, mid-sized craft brewery is staying competitive at their core while finding new growth opportunities abroad.
Finally, our big brewer panel explores the craft strategies of three of the industry’s largest players: Anheuser-Busch, MillerCoors and Constellation Brands.
CURRENT SPEAKER ROSTER
20+ speakers will take the Brewbound Live stage this November. Stay tuned for upcoming announcements!
Founder, CERIA Beverages
Keith Villa is a third generation Coloradan, whose higher education began with an undergraduate degree in Molecular, Cellular and Developmental Biology from the University of Colorado, Boulder. His first job out of school in 1986 was with Coors Brewing Company, conducting molecular biology research on yeast. In 1988, Keith and his wife, Jodi, traveled to Belgium where Keith earned a Ph.D. in brewing science and fermentation biochemistry from the University of Brussels. Keith is credited with creating Blue Moon Brewing Company in 1995 as an operating unit of Coors, which later became MillerCoors. Blue Moon’s Belgian White, garnished by a Valencia orange slice, grew to become the number 1 craft beer in the U.S. During this time, and Keith became a well-known brewmaster in the industry, appearing in Blue Moon TV commercials. Now retired from MillerCoors after 32 years, Keith and Jodi are focusing on the next stage in their careers – the creation of non-alcoholic brews infused with THC that offer consumers a socially acceptable and responsible way to enjoy cannabis. These new products will be offered by their CERIA Beverages Company and sold first in Colorado.
Co-Founder, Three Weavers Brewing Company
CEO, Brooklyn Brewery
Eric Ottaway is the CEO of The Brooklyn Brewery, the 11th largest craft brewery in the U.S. He was appointed to the CEO position in 2014. Prior to taking over as CEO, Eric served as chief operating officer of the New York City-based company. Eric, along with his brother Robin Ottaway, who serves as the brewery’s president, have been with the company since the mid-’90s. Eric joined Brooklyn Brewery in 1996, after previously serving as a manager of The Craft Brewers Guild in Boston, a distribution company that at the time was owned by The Brooklyn Brewery. Ottaway earned an MBA from Harvard Business School, and a bachelor’s degree from Yale University. He is married and has two sons, ages 24 and 21. The Brooklyn Brewery, founded in 1988, produced 293,000 barrels of beer in 2017. Its beer is sold in 26 states and in more than 20 countries. In 2016, Brooklyn Brewery sold a 24.5 percent minority stake to Japan’s Kirin Brewery. The following year, it acquired minority stakes in California’s 21st Amendment and Colorado’s Funkwerks. The company has also forged several international brewing partnerships.
Chairman of the Board, Pabst Brewing Co.
Eugene Kashper is the Chairman of Pabst Brewing Company, America's largest independent brewer. He brings over twenty years of experience in the beer industry, including creating and/or launching more than 50 brands of beer and beverages. Eugene served as both Chairman and CEO of PBC from 2014-2016. During this period PBC strengthened its sales and distribution platform, forged exciting new partnerships, and experienced significant revenue growth. Prior to PBC, Eugene served as Chairman of Oasis Beverages from 2008 to 2014. Oasis operates five brewing and soft drink plants in Eastern Europe with annual sales of approximately 5.4 million U.S. barrels. The company has had great success revitalizing heritage brands and also produces several international beer and beverage brands under license including Bavaria, Oettinger and Carling. Eugene began his career in the beer industry in 1994 with The Stroh Brewery Company of Detroit, Michigan in international sales, where he worked with many current PBC brands, including Old Milwaukee, Schaefer, Schlitz, Colt 45, and Stroh's. He graduated from Columbia University in 1992. Eugene resides in Los Angeles with his wife and three children.
CEO, Craft Brew Alliance
Andy Thomas has served as Chief Executive Officer for Craft Brew Alliance (CBA) since January, 2014, where he brings more than two decades of leadership experience in consumer packaged goods and the beer and beverage industries to his role. As President of Commercial Operations for CBA from 2011 to 2013, Andy helped establish the company’s distinctive portfolio strategy which combines the power of national lifestyle brands such as Kona Brewing Co. with strong, authentic regional craft brands. Prior to joining CBA, he served as an independent consultant and senior advisor to The Monitor Group, a global management consulting firm. From 1995 to 2007, he spent 12 years at Heineken, working with brewers and beers in more than 55 countries across four continents, and served as president & CEO of Heineken USA from 2005-2007. He holds an MBA from the Simon Graduate School of Business, University of Rochester, and a Bachelor of Science, with a concentration in Marketing, from Bryant University.
Director - Sales/Customer Experience, Fort Point Beer Co
Having worked in craft beer for nearly two decades, Brandon Börgel now leads the sales and customer experience machine that drives one of the West Coast’s fastest growing independent breweries. Fort Point Beer Company is the first brewery to operate a regional sales and distribution company which services more than 5,000 accounts across the entire San Francisco Bay Area. Having previously worked with Firestone Walker, Drake’s Brewing Company, Anderson Valley Brewing and Speakeasy Ales & Lager during periods of exponential growth, Brandon has developed a reputation as a creative-minded, data driven strategist in beer sales and marketing.
Manager, Beverage Alcohol Practice, Nielsen
Caitlyn Battaglia is a Manager within Nielsen's Beverage Alcohol Practice Area, where she supports Nielsen's initiatives and thought leadership across beer, wine, and spirits clients. She has been with the Practice Area for more than two years. Prior to joining the Beverage Alcohol Practice Area, Battaglia worked in advanced analytics focusing on pricing and promotion as well as sales and marketing effectiveness. A current Roanoke resident, she holds a B.A. from Denison University and has been with Nielsen for over five years.
Co-Founder / Field Hoperative, Melvin Brewing
Jeremy Tofte is co-founder of Melvin Brewing Company. Like all good modern day drinkers, Jeremy is all heart ?and? soul when it comes to craft beer. He founded Thai Me Up restaurant in Jackson Hole, Wyoming in 2000. He was working as a waiter in the current Thai Me Up space and, just like most restaurants in the most expensive town in America, it went under. Being the hustler that he is, he talked the landlord into giving him the keys to the space. After painting the walls and learning Thai food, he opened and immediately started ruining people’s vacations by playing loud hip-hop and Kung Fu while having fun at work. He started brewing legally at Thai Me Up in 2010 on a 20-gallon system. Jeremy was born in Montana and grew up in the beer business in both Oregon and Northwest, Washington where he began working at a beer distributorship in High School. His grandpa worked for Al Capone in Minot, Minnesota, and his father worked for Hamm’s -- and then Miller Brewing -- from age 24 until his retirement. After graduating from Portland State, and snowboarding all over the Western U.S., Jeremy moved to Jackson Hole in 1995. He is entirely committed to having the most fun, brewing the best beer, and making the most people laugh on any given day.
Director of Regional Strategy, Headset
Jocelyn Sheltraw is the Director of Regional Strategy at Headset. She is responsible for strategy and operations in California, along with new market expansion. Jocelyn spent 10 years working in mobile advertising and technology with fortune 500 brands including; Flipboard, Amazon, Uber, Pandora, SoundCloud, and CBS, among others. An entrepreneur at heart, Jocelyn built and launched her own app, and sat on the leadership team for the non-profit, Women in Wireless, advocating for women in technology leadership positions. She now advocates against the social stigma of the cannabis consumer.
CEO, 3x3 Insights
Mike Provance is the CEO of 3x3 Insights, a retail analytics company focused on understanding consumer behavior within the independent liquor channel. An expert in scaling high-potential ventures and digital business strategy, Mike delivers strategic growth and operational excellence to progressive, technology-centric companies. In particular, his expertise addresses digital transformation of companies in regulated markets and the growth of technology businesses that bring change to industries. As CEO of 3x3 Insights, he leads a team of industry and technology experts by applying data to the business of beverage alcohol consumption. This work follows on a 25-year career building groundbreaking digital business in industries spanning financial services, information services, and healthcare. Mike led the growth of a new business unit that contributed to a $1 billion IPO, helped launch the first e-commerce platforms and personalization servers for online business, and delivered futurist technology strategy to industrial and military organizations. Mike holds a PhD from George Washington University, MBA from Penn State, and undergraduate from MIT.
President of Craft, Anheuser-Busch
Felipe Szpigel is the president of Anheuser-Busch’s craft division, The High End. In this role, oversees a portfolio that includes brands like Stella Artois, Shock Top, Goose Island, Golden Road, Blue Point, 10 Barrel, Elysian, Four Peaks, Karbach, Breckenridge Brewery, Virtue Cider, Devils Backbone, Veza Sur, and SpikedSeltzer. Szpigel’s appreciation for great beer and amazing experiences led him to Anheuser-Busch InBev 17 years ago in Brazil as a global management trainee, and he never looked back, rising through the company’s sales organizations, including region sales vice president in Brazil and global vice president of trade marketing, based in the US. A lifelong learner and explorer, Szpigel currently resides in New York City with his wife Paula and daughter Stella. He holds a master’s degree in business administration from Brazil’s IBMEC and a bachelor’s degree in industrial engineering from Escola Politécnica da Universidade de São Paulo.
President, Tenth and Blake, Craft and Import Business Division, MillerCoors
Pete Marino is the President of Tenth and Blake, the craft and import business division of MillerCoors. Tenth and Blake is responsible for incubating five great craft partner breweries which include: Saint Archer; Hop Valley; AC Golden; Revolver; and Terrapin. In addition, Tenth and Blake’s import portfolio includes Peroni, Pilsner Urquell and Grolsch. Tenth and Blake recently expanded into the non-alcohol segment with an acquisition of California-based Clearly Kombucha. Marino also serves as Chief Public Affairs and Communications Officer for MillerCoors, overseeing Public Affairs, State and Federal Government Affairs, Corporate Social Responsibility, Environmental Sustainability, Brand PR and Communications. Marino holds an MBA from The Anderson School at UCLA and a BA-Journalism from the University of Wisconsin at Madison. He is active in his community and lives in the Chicago suburbs with his wife Jennifer and their three kids.
Co-Founder, Rhinegeist Brewery
Bryant Goulding was born in Los Angeles and grew up in Connecticut. He graduated from UConn with an MA in Economics and wrote his thesis on ‘The Economics & Evolution of the Craft Beer Market.’ Goulding worked as supply chain & marketing analytics consultant while living in SF and would eventually quit the consulting world to work in beer sales at Anderson Valley. He also worked for three years with Dogfish Head, managing 18 wholesalers across five states. He then spent six months at Golden Road in LA as the company’s sales director before co-founding Rhinegeist with Bob Bonder in 2013. Goulding currently serves as the VP of sales & marketing for Rhinegeist, overseeing the creative marketing and sales execution aspects of the business.
President - Craft & Specialty, Constellation Brands
Senior Director, National Category Management, Anheuser-Busch InBev
David Vartanian is the Senior Director of National Category Management at Anheuser-Busch InBev for the Convenience Store, Package Liquor, and Military Channels. He covers a U.S. market that accounts for nearly $10 billion in retail sales for the company. Prior to joining A-B, David spent 10 years within the CPG industry at The Hershey Company and PepsiCo (Frito-Lay, North American Nutrition, and KeVita Emerging Brand). He has worked on the full portfolios of each company, including brands such as Reese’s, Hershey’s, Kit-Kat, Gatorade, Quaker Oats, Naked Juice, Tropicana, Doritos, Lays, KeVita Master Brew Kombucha, and now Budweiser, Bud Light, Michelob Ultra, Stella Artois, and many others. In his latest role as Sr. Director of Sales and Business Development at PepsiCo, he was responsible for helping accelerate KeVita to a steep growth trajectory through leading the selling responsibilities across North America for gaining distribution in the nation’s largest retailers across all classes of trade. This included selling the first ever sparkling probiotic and kombucha beverage on shelf within the c-store channel to 7-Eleven (US and Canada), Circle-K (US and Canada), Sheetz, ampm, Chevron, Speedway, Terrible Herbst, and many others. David holds an MBA from Washington State University, Business BBA from Fresno State University, Executive Certificate in Management from University of Notre Dame, and Executive Certificate in Finance from University of Michigan.
Client Director, Nielsen CGA
Matthew Crompton is a Client Director for Nielsen CGA and is responsible for the implementation of Nielsen CGA’s on-premise services in the US. Since joining CGA Strategy in January 2010, Matthew has risen through the CGA ranks becoming an expert in all things on-premise. Matthew has managed and provided consultancy for some of the largest beverage alcohol manufacturers across Europe including Diageo, Anheuser-Busch and William Grant & Sons. In January 2014, Matthew became part of the joint venture between CGA and Nielsen, which has helped bring the first ever truly robust on-premise measurement service to the US. Matthew comes to the US, having also helped launch services in other territories such as France and Germany. Matthew is now part of the US on-premise specialist team, providing first-class insight into an often perceived dark market. Matthew is originally from the north of England and has embraced American life at every opportunity since relocating to Chicago in August 2015.
Partner and Creative Director, Interact Boulder
Fred Hart is Partner and Creative Director at Interact Boulder, a branding and packaging design agency obsessed and dedicated to the food & beverage industry. Despite being located in microbrewery-mecca Boulder CO, Fred’s inability to grow a beard, lack of tattoos and non-existent flannel hasn’t held him back from the beer community. Since 2016, Fred has led Interact’s redesign of iconic Dogfish Head, refreshing their beers, launching their cans and forging their off-centered spirits.
Chris Furnari is the editor of Brewbound and focuses exclusively on the beer business. In addition to overseeing daily content, Furnari also plans and executes Brewbound's business networking events -- Brewbound Live and Brew Talks. He is a regular at industry gatherings and has been cited in mainstream media publications such as CNBC, USA Today, The Boston Globe, Mashable and Wired Magazine, among others.
Founder & CEO, Amanda Laden International
Amanda is the Founder & CEO of Amanda Laden International. She has over 15 years of experience in international business, leading teams on 5 continents. She helps companies navigate complex human capital and culture issues - achieving clarity and taking action. Her mission is to help organizations create inclusive, safe, and dynamic cultures that honor the skills and uniqueness of each human. She uses her deep understanding of human behavior, team dynamics, and organizational development to positively affect strategy at all levels. She works with companies providing strategic consulting services, leadership training and development, workshops, and facilitations. She has specific expertise working with the beverage industry, and understands their complexities including import and distribution, sourcing, production, marketing and sales.
President of Sales, Brew Pipeline
Marty is the founder of E3 Craft Strategies, and the president of sales at Brew Pipeline. As the founder of E3 Craft Strategies, he consults craft brewers on growth strategies and core competencies including sales, supply chain, key account operations and marketing. Marty will also lead the launch of Brew Pipeline, including building a new team of regional sales directors with a primary focus on brewery and distributor relations. At Brew Pipeline, he will also organize a new guest brewer program that works within the national “rotation nation” phenomenon by providing allotments to key on-and-off premise accounts and chain buyers. Prior to striking out on his own, Marty built two well-known distribution networks and field teams during stints with Oskar Blues and Ninkasi Brewing.
Founder, Beer Business Finance
Kary Shumway is the founder of Beer Business Finance and Craft Brewery Finance, online resources for beer industry professionals. He has worked in the beer industry for more than 20 years as a certified public accountant and a chief financial officer for a beer distributor. He currently serves as CFO for Wormtown Brewery in Worcester, MA. Craft Brewery Finance publishes a weekly beer industry finance newsletter, offers guidebooks on topics such as cash flow planning and basic budgeting, as well as an online course on improving taproom profits. The newsletter — with a free trial, industry guides and resources — is available at www.craftbrweryfinance.com.
THE INDUSTRY IS CHANGING, SO ARE WE. ENTER DAY 2.
The beer industry eclipsed $111 billion in retail sales last year, of which more than $26 billion was spent on craft. But growth within the craft segment is slowing -- dollar sales grew 8 percent in 2017 -- so how do small beer companies continue to gain market share? And how will the relationship between independent craft breweries and strategic acquirers like Anheuser-Busch and MillerCoors, who are in search of new growth opportunities, continue to evolve? As the marketplace gets more competitive, what will tomorrow’s partnerships look like?
With so much more to discuss in a changing industry, we introduced a second day to the conference. At Brewbound Live, we’ll examine strategies for growing beer sales while also exploring emerging categories such as hard seltzer, cannabis, cider and alcoholic kombucha.
SAMPLE BAR: PRODUCT SPOTLIGHT & DISCOVERYThe Sample Bar offers a space for brewers to showcase innovative products to the industry. Attendees can taste offerings that will inspire discussion around styles, brewing techniques, trends, and more. This gives brewers an opportunity to receive feedback from industry professionals and peers.
PITCH SLAM: INDUSTRY EXPOSURE, EXPERT FEEDBACK
Brewbound Live Pitch Slam, presented by Craft Brew Alliance, is the beer industry contest designed to encourage entrepreneurship and build awareness for startups within the beer, cider, hard seltzer, and alcoholic kombucha categories.
The business pitch competition, which has helped foster partnership conversations and led to a pair of deals, is a showcase for entrepreneurs looking to expand beyond the taproom. The expanded Pitch Slam experience is now two days and features an education session, additional networking opportunities, and industry exposure for the 15 semi-finalists that come from beer and beyond. Brewbound Pitch Slam takes up-and-coming brands and provides them with awareness, feedback, and a chance at the title and a lucrative prize package.
DAY 1: EDUCATIONAL SESSION & INITIAL PITCHES
We start the first day of the competition with education and one-on-one interactions with the best in the business. The half-day crash course focuses on issues and topics specific to the needs of early-stage brewing companies.
Also during the educational program, the 15 contestants participate in a first round of pitches. Judges who have sampled their products will provide initial feedback, deliberate and then select finalists who advance to the Brewbound Live main stage on the following day.
DAY 2: PITCH COMPETITION ON THE MAIN STAGE
On the second day of Brewbound Live, five finalists deliver an expanded pitch to the audience, judges and the world via a live stream. The judging panel will provide additional feedback on the products and pitches, and a winner will be announced at the end of the show. Following the conference, the Pitch Slam winner is interviewed on Brewbound’s Livestream Lounge about the experience and their future plans.
All pitch sessions are also recorded and posted to Brewbound’s YouTube channel. There is no additional fee to apply for Pitch Slam, however all contestants must purchase a ticket to Brewbound Live.
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