A TWO-DAY CONFERENCE
FOR THE BEER INDUSTRY
Discuss the Rapidly Evolving Alcohol Industry
Shelves are crowded. Category growth has slowed. What’s next for the industry? Brewbound Live focuses on innovation, partnership, and diversification as growth strategies. Brewbound hosts the two-day business conference for professionals in the beer, cider, and flavored malt beverage industries.
Experienced Practitioners Deliver Actionable Takeaways On Stage
Industry veterans, emerging entrepreneurs and trendspotters share valuable insights needed to navigate an increasingly competitive marketplace. Dive into trends, challenges, and “what’s next” for the beer industry while finding ways to grow your business.
Have Conversations with a Diverse Group of Experts & Entrepreneurs
The conference brings together a cross-section of the industry, including prominent beer company executives, leading distributors, craft-centric retailers, investors, and emerging brewers. Brewbound Live attendees are actively looking to network, build relationships, and discuss the future of their businesses while expanding their knowledge of important industry issues.
ALL-STARS SPEAK ON THE EVOLVING INDUSTRYWe are honored to have trailblazers, forward-thinkers and rising stars join us on stage. They speak at Brewbound Live because they’re focused on the future of the beer industry. Expect a first-rate speaker roster delivering the highest quality business discussions. Our on-stage content is specifically designed with founders, C-level executives, and decision-makers in mind.
CURRENT SPEAKER ROSTER
20+ speakers will take the Brewbound Live stage this November. Stay tuned for upcoming announcements!
CEO, Craft Brew Alliance
Andy Thomas has served as Chief Executive Officer for Craft Brew Alliance (CBA) since January, 2014, where he brings more than two decades of leadership experience in consumer packaged goods and the beer and beverage industries to his role. As President of Commercial Operations for CBA from 2011 to 2013, Andy helped establish the company’s distinctive portfolio strategy which combines the power of national lifestyle brands such as Kona Brewing Co. with strong, authentic regional craft brands. Prior to joining CBA, he served as an independent consultant and senior advisor to The Monitor Group, a global management consulting firm. From 1995 to 2007, he spent 12 years at Heineken, working with brewers and beers in more than 55 countries across four continents, and served as president & CEO of Heineken USA from 2005-2007. He holds an MBA from the Simon Graduate School of Business, University of Rochester, and a Bachelor of Science, with a concentration in Marketing, from Bryant University.
President of Craft, Anheuser-Busch
Felipe Szpigel is the president of Anheuser-Busch’s craft division, The High End. In this role, oversees a portfolio that includes brands like Stella Artois, Shock Top, Goose Island, Golden Road, Blue Point, 10 Barrel, Elysian, Four Peaks, Karbach, Breckenridge Brewery, Virtue Cider, Devils Backbone, Veza Sur, and SpikedSeltzer. Szpigel’s appreciation for great beer and amazing experiences led him to Anheuser-Busch InBev 17 years ago in Brazil as a global management trainee, and he never looked back, rising through the company’s sales organizations, including region sales vice president in Brazil and global vice president of trade marketing, based in the US. A lifelong learner and explorer, Szpigel currently resides in New York City with his wife Paula and daughter Stella. He holds a master’s degree in business administration from Brazil’s IBMEC and a bachelor’s degree in industrial engineering from Escola Politécnica da Universidade de São Paulo.
Founder & CEO, Amanda Laden International
Amanda is the Founder & CEO of Amanda Laden International. She has over 15 years of experience in international business, leading teams on 5 continents. She helps companies navigate complex human capital and culture issues - achieving clarity and taking action. Her mission is to help organizations create inclusive, safe, and dynamic cultures that honor the skills and uniqueness of each human. She uses her deep understanding of human behavior, team dynamics, and organizational development to positively affect strategy at all levels. She works with companies providing strategic consulting services, leadership training and development, workshops, and facilitations. She has specific expertise working with the beverage industry, and understands their complexities including import and distribution, sourcing, production, marketing and sales.
President, Tenth and Blake, Craft and Import Business Division, MillerCoors
Pete Marino is the President of Tenth and Blake, the craft and import business division of MillerCoors. Tenth and Blake is responsible for incubating five great craft partner breweries which include: Saint Archer; Hop Valley; AC Golden; Revolver; and Terrapin. In addition, Tenth and Blake’s import portfolio includes Peroni, Pilsner Urquell and Grolsch. Tenth and Blake recently expanded into the non-alcohol segment with an acquisition of California-based Clearly Kombucha. Marino also serves as Chief Public Affairs and Communications Officer for MillerCoors, overseeing Public Affairs, State and Federal Government Affairs, Corporate Social Responsibility, Environmental Sustainability, Brand PR and Communications. Marino holds an MBA from The Anderson School at UCLA and a BA-Journalism from the University of Wisconsin at Madison. He is active in his community and lives in the Chicago suburbs with his wife Jennifer and their three kids.
Co-Founder, Rhinegeist Brewery
Bryant Goulding was born in Los Angeles and grew up in Connecticut. He graduated from UConn with an MA in Economics and wrote his thesis on ‘The Economics & Evolution of the Craft Beer Market.’ Goulding worked as supply chain & marketing analytics consultant while living in SF and would eventually quit the consulting world to work in beer sales at Anderson Valley. He also worked for three years with Dogfish Head, managing 18 wholesalers across five states. He then spent six months at Golden Road in LA as the company’s sales director before co-founding Rhinegeist with Bob Bonder in 2013. Goulding currently serves as the VP of sales & marketing for Rhinegeist, overseeing the creative marketing and sales execution aspects of the business.
CEO, Pabst Brewing Company
Simon is a seasoned beer industry veteran with a deep understanding of the U.S. beer market. Simon joined Pabst as CEO on December 1, 2016. Before joining PBC, Simon was the President & CEO of Duvel Moortgat USA, where he led the transformation of the company’s U.S. craft brewing business into a respected leader in the craft beer segment. He was instrumental in building the high-end success of Duvel Moortgat’s Brewery Ommegang in Upstate New York, and established Duvel Moortgat’s partnerships with Boulevard Brewing Company in Kansas City, MO and Firestone Walker Brewing Company in Paso Robles, CA. He also led the development of Duvel Moortgat’s import brand portfolio including Duvel, La Chouffe, Liefmans, and Mardesous. Prior to joining Duvel Moortgat, Thorpe led various private equity projects in Europe and was formerly head of strategy, M&A and new markets for InBev and President & CEO of InBev USA. His career has spanned beer, support services, art and stationery, food, and personal care categories in the Americas, Europe and Asia, including senior management positions with Compass, Crayola and Kellogg’s. His early career was with Tambrands and Unilever. Thorpe was born and educated in England and has spent 12 years living in Belgium and 19 years in the USA. He resides in Los Angeles, where Pabst is headquartered, with his wife Kati and son Henry.
CEO, 3x3 Insights
Mike Provance is the CEO of 3x3 Insights, a retail analytics company focused on understanding consumer behavior within the independent liquor channel. An expert in scaling high-potential ventures and digital business strategy, Mike delivers strategic growth and operational excellence to progressive, technology-centric companies. In particular, his expertise addresses digital transformation of companies in regulated markets and the growth of technology businesses that bring change to industries. As CEO of 3x3 Insights, he leads a team of industry and technology experts by applying data to the business of beverage alcohol consumption. This work follows on a 25-year career building groundbreaking digital business in industries spanning financial services, information services, and healthcare. Mike led the growth of a new business unit that contributed to a $1 billion IPO, helped launch the first e-commerce platforms and personalization servers for online business, and delivered futurist technology strategy to industrial and military organizations. Mike holds a PhD from George Washington University, MBA from Penn State, and undergraduate from MIT.
Chairman of the Board, Pabst Brewing Co.
Eugene Kashper is the Chairman of Pabst Brewing Company, America's largest independent brewer. He brings over twenty years of experience in the beer industry, including creating and/or launching more than 50 brands of beer and beverages. Eugene served as both Chairman and CEO of PBC from 2014-2016. During this period PBC strengthened its sales and distribution platform, forged exciting new partnerships, and experienced significant revenue growth. Prior to PBC, Eugene served as Chairman of Oasis Beverages from 2008 to 2014. Oasis operates five brewing and soft drink plants in Eastern Europe with annual sales of approximately 5.4 million U.S. barrels. The company has had great success revitalizing heritage brands and also produces several international beer and beverage brands under license including Bavaria, Oettinger and Carling. Eugene began his career in the beer industry in 1994 with The Stroh Brewery Company of Detroit, Michigan in international sales, where he worked with many current PBC brands, including Old Milwaukee, Schaefer, Schlitz, Colt 45, and Stroh's. He graduated from Columbia University in 1992. Eugene resides in Los Angeles with his wife and three children.
Senior Director, National Category Management, Anheuser-Busch InBev
David Vartanian is the Senior Director of National Category Management at Anheuser-Busch InBev for the Convenience Store, Package Liquor, and Military Channels. He covers a U.S. market that accounts for nearly $10 billion in retail sales for the company. Prior to joining A-B, David spent 10 years within the CPG industry at The Hershey Company and PepsiCo (Frito-Lay, North American Nutrition, and KeVita Emerging Brand). He has worked on the full portfolios of each company, including brands such as Reese’s, Hershey’s, Kit-Kat, Gatorade, Quaker Oats, Naked Juice, Tropicana, Doritos, Lays, KeVita Master Brew Kombucha, and now Budweiser, Bud Light, Michelob Ultra, Stella Artois, and many others. In his latest role as Sr. Director of Sales and Business Development at PepsiCo, he was responsible for helping accelerate KeVita to a steep growth trajectory through leading the selling responsibilities across North America for gaining distribution in the nation’s largest retailers across all classes of trade. This included selling the first ever sparkling probiotic and kombucha beverage on shelf within the c-store channel to 7-Eleven (US and Canada), Circle-K (US and Canada), Sheetz, ampm, Chevron, Speedway, Terrible Herbst, and many others. David holds an MBA from Washington State University, Business BBA from Fresno State University, Executive Certificate in Management from University of Notre Dame, and Executive Certificate in Finance from University of Michigan.
Partner and Creative Director, Interact Boulder
Fred Hart is Partner and Creative Director at Interact Boulder, a branding and packaging design agency obsessed and dedicated to the food & beverage industry. Despite being located in microbrewery-mecca Boulder CO, Fred’s inability to grow a beard, lack of tattoos and non-existent flannel hasn’t held him back from the beer community. Since 2016, Fred has led Interact’s redesign of iconic Dogfish Head, refreshing their beers, launching their cans and forging their off-centered spirits.
Chris Furnari is the editor of Brewbound and focuses exclusively on the beer business. In addition to overseeing daily content, Furnari also plans and executes Brewbound's business networking events -- Brewbound Live and Brew Talks. He is a regular at industry gatherings and has been cited in mainstream media publications such as CNBC, USA Today, The Boston Globe, Mashable and Wired Magazine, among others.
THE INDUSTRY IS CHANGING, SO ARE WE. ENTER DAY 2.
The beer industry eclipsed $111 billion in retail sales last year, of which more than $26 billion was spent on craft. But growth within the craft segment is slowing -- dollar sales grew 8 percent in 2017 -- so how do small beer companies continue to gain market share? And how will the relationship between independent craft breweries and strategic acquirers like Anheuser-Busch and MillerCoors, who are in search of new growth opportunities, continue to evolve? As the marketplace gets more competitive, what will tomorrow’s partnerships look like?
With so much more to discuss in a changing industry, we introduced a second day to the conference. At Brewbound Live, we’ll examine strategies for growing beer sales while also exploring emerging categories such as hard seltzer, cannabis, cider and alcoholic kombucha.
SAMPLE BAR: PRODUCT SPOTLIGHT & DISCOVERYThe Sample Bar offers a space for brewers to showcase innovative products to the industry. Attendees can taste offerings that will inspire discussion around styles, brewing techniques, trends, and more. This gives brewers an opportunity to receive feedback from industry professionals and peers.
PITCH SLAM: INDUSTRY EXPOSURE, EXPERT FEEDBACK
Brewbound Live Pitch Slam, presented by Craft Brew Alliance, is the beer industry contest designed to encourage entrepreneurship and build awareness for startups within the beer, cider, hard seltzer, and alcoholic kombucha categories.
The business pitch competition, which has helped foster partnership conversations and led to a pair of deals, is a showcase for entrepreneurs looking to expand beyond the taproom. The expanded Pitch Slam experience is now two days and features an education session, additional networking opportunities, and industry exposure for the 15 semi-finalists that come from beer and beyond. Brewbound Pitch Slam takes up-and-coming brands and provides them with awareness, feedback, and a chance at the title and a lucrative prize package.
DAY 1: EDUCATIONAL SESSION & INITIAL PITCHES
We start the first day of the competition with education and one-on-one interactions with the best in the business. The half-day crash course focuses on issues and topics specific to the needs of early-stage brewing companies.
Also during the educational program, the 15 contestants participate in a first round of pitches. Judges who have sampled their products will provide initial feedback, deliberate and then select finalists who advance to the Brewbound Live main stage on the following day.
DAY 2: PITCH COMPETITION ON THE MAIN STAGE
On the second day of Brewbound Live, five finalists deliver an expanded pitch to the audience, judges and the world via a live stream. The judging panel will provide additional feedback on the products and pitches, and a winner will be announced at the end of the show. Following the conference, the Pitch Slam winner is interviewed on Brewbound’s Livestream Lounge about the experience and their future plans.
All pitch sessions are also recorded and posted to Brewbound’s YouTube channel. There is no additional fee to apply for Pitch Slam, however all contestants must purchase a ticket to Brewbound Live.
STAY AT THE FAMOUS LOEWS SANTA MONICA BEACH HOTEL
Brewbound Live takes place at the Loews Santa Monica Beach Hotel. Enjoy Southern California weather, magnificent sunsets, views of the Santa Monica Pier, and superior accommodations at the famous beachfront hotel. A discounted room block will be available for registered attendees on a first-come, first-served basis. Registering now grants you first access to the room block when it is made available.
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