LEARN THE BUSINESS OF BEER FROM THE EXPERTS
The Brewbound Live Crash Course is a special half-day “Business of Beer 101″ session designed for early-stage companies and industry newcomers. The seminar is open to anyone interested in getting ahead in the beer world, but the content has been specifically designed to help companies that are 1-3 years old.
It is held on the first day of the Brewbound Live winter conference and is free for all attendees.
Gain critical insights from industry experts in the areas of operations, marketing, design, distribution, retail, sales and capital raising. The educational session is open to all conference attendees, but only 60 seats are available and early-stage companies will receive priority.
CRASH COURSE SPEAKERS
Partner and Creative Director, Interact Boulder
Fred Hart is Partner and Creative Director at Interact Boulder, a branding and packaging design agency obsessed and dedicated to the food & beverage industry. Despite being located in microbrewery-mecca Boulder CO, Fred’s inability to grow a beard, lack of tattoos and non-existent flannel hasn’t held him back from the beer community. Since 2016, Fred has led Interact’s redesign of iconic Dogfish Head, refreshing their beers, launching their cans and forging their off-centered spirits.
Founder, E3 Craft Strategies
Marty is the founder of E3 Craft Strategies, and the president of sales at Brew Pipeline. As the founder of E3 Craft Strategies, he consults craft brewers on growth strategies and core competencies including sales, supply chain, key account operations and marketing. Marty will also lead the launch of Brew Pipeline, including building a new team of regional sales directors with a primary focus on brewery and distributor relations. At Brew Pipeline, he will also organize a new guest brewer program that works within the national “rotation nation” phenomenon by providing allotments to key on-and-off premise accounts and chain buyers. Prior to striking out on his own, Marty built two well-known distribution networks and field teams during stints with Oskar Blues and Ninkasi Brewing.
Founder, Beer Business Finance
Kary Shumway is the founder of Beer Business Finance and Craft Brewery Finance, online resources for beer industry professionals. He has worked in the beer industry for more than 20 years as a certified public accountant and a chief financial officer for a beer distributor. He currently serves as CFO for Wormtown Brewery in Worcester, MA. Craft Brewery Finance publishes a weekly beer industry finance newsletter, offers guidebooks on topics such as cash flow planning and basic budgeting, as well as an online course on improving taproom profits. The newsletter — with a free trial, industry guides and resources — is available at www.craftbrweryfinance.com.
Procurement & Logistics Specialist,
Tim Near is a New York based long-term procurement and logistics specialist with decades of experience in the food and beverage industry. He started his career in Dairy with Neilson’s in Canada (now part of Saputo), then moved to Quaker Oats (Pepsico) where he was in plant operations, logistics and ultimately managed all of procurement as a Country procurement leader. He then went to Interbrew to lead global procurement for packaging and raw materials. Tim spent 14 years in leadership roles in procurement and logistics with the beer company as it grew to become InBev, then ABI. Since leaving ABI 5 years ago, Tim has been advising large global consumer products companies, as well as following his passion for helping startup and smaller food, beverage and consumer products companies improve their procurement and logistics operations.
Co-Founder, Point Five Creative Consulting
Erin Jones began her career in 2012 when she moved back to Asheville to help open Wicked Weed Brewing. By early 2014, she was the brand manager and head of marketing. She departed in July 2016 to serve as the marketing director for Burial Beer Co. until forming Point Five Creative Consulting in late 2018 with business partner, Jordan Hughes. Jones' prior experience includes photography, content and copy writing, event management, national beer festivals, label project management, and compliance. Her field of specialty is brand narrative, storytelling, and project management. She is currently based in Denver, Colorado.
Craft Category Director, Reyes Beverage
Steve Almaraz currently serves as the Craft Category Director for Reyes Beverage. He began his sales career in the beer industry in 1991 with one of the first California craft breweries, Shields Brewing, in Ventura, Calif. In 1993, he accepted a position as an independent sales rep for Shamrock Imports. It was here that Steve developed his love and passion for beer -- learning all sides of distribution, beer knowledge, entrepreneurial spirit, and hard work. Shamrock was the pioneer for craft and specialty-imported beer in Southern California in the early 1990s. Wine Warehouse would acquire shamrock, and Steve took a position as a regional sales manager, where he developed skills to manage a team and learned how to sell wine and spirits. In 1999, Firestone Family Estates recruited from Wine Warehouse to manage the sales team. In 2001, Steve became the vice president of sales for Firestone Walker Brewing. During his 15-year tenure with the brewery, he developed and managed the distribution network, created the sales team, stewarded the branding and marketing, and overall sales direction. He was a key leader in taking the brewery from 6,000 barrels in 1999 to over 230,000 barrels in 2014. Steve joined Reyes’ Beer Division in August, 2014 as the craft category director. His various roles include growing the Craft category (Craft beer, cider, and specialty beverages), new brand partnerships, brewery education, best practices, National account development, and enhancing brewer business relations for Reyes Beverage Group. Steve also oversees the SKU management for West coast beer brands. Steve is a member of the Brewer’s Association and National Beer Wholesalers Association. He resides in Ventura, Calif., with his wife Toni, and two sons. He also has a daughter who lives in England. He enjoys traveling, playing soccer, outdoor activities, and spending time with his family.
When: 8:00 AM - 12:15 PM on Tuesday, November 27
Where: Venice Room @ Loews Santa Monica Beach Hotel in Santa Monica, CA
Format: A half-day program the morning of day one at Brewbound Live. Presentations and elevator pitches from Pitch Slam contestants.
Registration: FREE for registered Brewbound Live attendees. Space is limited to 60. Early-stage breweries receive priority seating.