Brewbound Live Winter 2018 — Agenda

TUESDAY, NOVEMBER 27, 2018

1. 8:00 AM – 8:30 AM

   Brewbound Live Crash Course Registration

   Crash Course is a half-day session on day 1 of Brewbound Live focusing on issues and topics specific to early-stage breweries 1-2 years old.
   When: 8:00 AM - 12:30 PM
   Where: Venice Room at Loews Santa Monica Beach Hotel

   ** SEPARATE REGISTRATION REQUIRED **

2. 8:30 AM – 9:00 AM

   Crash Course I: Finance & Capital Raising

   • Kary Shumway, Founder (Beer Business Finance)
3. 9:00 AM – 9:30 AM

   Crash Course II: Branding & Design

   • Fred Hart, Partner and Creative Director (Interact Boulder)
4. 9:30 AM – 10:00 AM

   Crash Course III: Procurement & Inventory Planning

   • Tim Near, Procurement & Logistics Specialist
5. 10:00 AM – 10:45 AM

   Brewbound Live Pitch Slam Semi-Finals

6. 10:45 AM – 11:15 AM

   Crash Course IV: Sales Planning & Forecasting

   • Marty Ochs, Founder (E3 Craft Strategies)
7. 11:15 AM – 11:45 AM

   Crash Course V: Distribution and Retail Strategy

   • Steve Almaraz, Craft Category Director (Reyes Beverage)
8. 11:45 AM – 12:15 PM

   Crash Course VI: PR & Marketing

   • Erin Jones, Co-Founder (Point Five Creative Consulting)
9. 12:15 PM – 12:30 PM

   Networking Break

10. 12:30 PM – 1:30 PM

    Main Conference Begins - Registration & Lunch

11. 1:30 PM – 1:35 PM

    Welcome Remarks & Pitch Slam Finalists Announced

    • Chris Furnari, Editor (Brewbound)
12. 1:35 PM – 2:15 PM

    Keynote Address, Q&A

    • Andy Thomas, CEO (Craft Brew Alliance)
13. 2:15 PM – 3:00 PM

    Evolving Craft Portfolio Strategies

    • Felipe Szpigel, President of Craft (Anheuser-Busch)
    • Ben Dollard, President - Craft & Specialty (Constellation Brands)
14. 3:00 PM – 3:45 PM

    An Interview with Brooklyn Brewery

    • Eric Ottaway, CEO (Brooklyn Brewery)
15. 3:45 PM – 4:45 PM

    Exploring the Emerging Cannabis Market

    • Keith Villa, Founder (CERIA Beverages)
    • Jocelyn Sheltraw, Director of Regional Strategy (Headset)
    • Marco Hoffman, Founder (Evergreen Herbal)
16. 4:45 PM – 5:00 PM

    Brewbound Awards

17. 6:00 PM – 8:00 PM

    Networking Party, Presented by House Beer & YETI

    Enjoy a live performance from BEGINNERS, passed appetizers, an open House Beer bar, and a gift from YETI.
    

    Location: House Beer @ 219 Rose Ave Venice, CA 90291

Please note that event agendas are subject to change.