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Braxton Brewing Returns to Brewbound Session, Claims Startup Brewery Challenge 4 Victory

Braxton Brewing Returns to Brewbound Session, Claims Startup Brewery Challenge 4 Victory

When Braxton Brewing co-founder and CEO Jake Rouse first participated in the inaugural Startup Brewery Challenge — held during the 2013 Brewbound Session on December 5 in San Diego — his company was still in planning mode. But earlier this month, Rouse made his return to the Brewbound Session in Chicago with a much more seasoned pitch and a Braxton brand that had been commercially available for nine weeks.

Relive the 2015 Chicago Brewbound Session: Video Playback Now Available

Relive the 2015 Chicago Brewbound Session: Video Playback Now Available

It’s Throwback Thursday and we’re tossing it all the way back to last week, when we hosted nearly 200 beer industry professionals for a jam-packed day of learning and networking at Brewbound Session Chicago. Held on June 11 at the Moonlight Studios in Chicago, the 2015 Brewbound Session highlighted the growing challenges of scaling a brand in today’s ultra-competitive craft landscape.

Brewbound Session: The Art of Storytelling

Brewbound Session: The Art of Storytelling

Seven years ago, Michael Kiser became obsessed with beer. As a brand strategist who led large-scale innovation platforms for companies like Nike, Hewlett-Packard and Samsung, Kiser was incredibly drawn to how upstart craft brewers were presenting themselves when he first encountered their products.