Hard seltzer — it’s everywhere — along with a surge of other FMBs. Have you explored expanding your portfolio with beyond beer offerings? Or are you considering it? What opportunities are there outside of traditional beer, and what do consumers actually want to drink?
Nielsen is going to dive into the data to see how these emerging segments are developing and how they impact the beer industry. Caitlyn Battaglia, the Manager of Nielsen’s Beverage Alcohol Practice Area, and Danelle Kosmal, the VP of Nielsen’s Beverage Alcohol Practice, will take the Brewbound Live Winter 2019 stage to explore FMB activity and consumer trends driving that activity.
Consumers are more health-conscious, making them rethink the way they drink. To adapt and meet the better-for-you demand, many craft breweries are expanding their portfolios to products such as hard seltzer, canned cocktails, hard kombucha, cannabis-infused beverages, canned wine and non-alcoholic beer.
Just yesterday Deschutes Brewery unveiled Modified Theory, a line of flavored malt beverages, which is just one of a flood of new products being released by the craft beer community. The challenge is finding whitespace within the surge of new products.
Last year, Brewbound partnered with Nielsen to conduct a survey to explore the taproom phenomenon and the impact it has on the broader category. Rewatch the full presentation to see they types of data and insights that can be expected.
Networking and sampling are also a focus at Brewbound Live, with additional opportunities such as the Crash Course educational session on Dec. 4, Pitch Slam business competition, and sample bars during breaks.
Hundreds of beer industry professionals will gather for the Brewbound Live Winter 2019 beer business conference at the Le Méridien Delfina Santa Monica. The discounted room block is available on a first-come, first-served basis for registered attendees. Register now to lock in your room at the lowest rate.
Published by BevNET.com Inc., Brewbound is a leading industry trade publication providing comprehensive information about the beer space, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage segment via a series of nationwide meetups and multi-day business conferences.
About Brewbound Live
Brewbound Live is a multi-day conference for serious brewing professionals who are interested in engaging in high-level business discussion while networking with emerging and established players alike. The program features a hand-selected roster of industry experts and innovators who, through presentations and panel discussions, address trends, challenges and the future of the brewing industry.