PITCH SLAM: YOUR BREWERY IN THE INDUSTRY SPOTLIGHT
Brewbound Live Pitch Slam: presented by Craft Brew Alliance
is a showcase for entrepreneurs looking to expand beyond the tap room.
Meet the Industry, Then Pitch 'Em!
It is all about the journey. Fifteen semi-finalists begin the competition with a half-day of education and one-on-one conversations with respected beer industry veterans. The half-day session culminates in an opening round of tight, concise pitches. Five brewers will advance to the finals on Day 2, where they will take the main stage and be challenged to make a lasting impression in three minutes. Judges will also have four minutes to ask additional questions, while sampling two chosen brews.
Compete Against the Next Breakout Brands
We have expanded our competition to include new products across the brewing industry. The Pitch Slam welcomes adult beverages beyond beer, including cider, hard seltzer and alcoholic kombucha. Respected industry veterans -- including brewers, distributors, retailers, investors, marketers, and consultants -- will judge.
Get Industry Exposure
Exposure begins when participants are announced as semi-finalists on Brewbound.com. It continues during the event when engaged attendees and thousands of live stream viewers watch the pitches with anticipation.
During the competition, participants will receive actionable advice from an expert panel of judges, experience pitching in a high-stakes environment, and gain two days of valuable industry exposure. In addition to a paid trip for two to Craft Brew Alliance for strategy sessions, and a free registration for Brewbound Live Winter 2020, the Pitch Slam winner will also receive additional exposure via a free Brewbound industry awareness advertising package valued at $10,000.
BUILD INDUSTRY AWARENESS, KNOWLEDGE & CONNECTIONS
Education to Kickstart the Challenge
The day before the main event, 15 semi-finalists will take part in a half-day educational session designed to help early-stage ventures overcome the challenges and pitfalls that many startup brewing companies encounter. In addition to meeting one-on-one with experts and judges, the session will also feature an opening round of concise pitches that will determine the five finalists.
Finals on the Main Stage
Five finalists will be selected by a panel of expert judges to present on the Brewbound Live main stage on Day 2 of the conference. Participants will each have just three minutes to deliver their pitches, followed by four-minute Q&A sessions with the judges. Participants will provide two different brews, one to be tasted prior to the competition and one during, that judges will evaluate. The winner will receive the title of Brewbound Pitch Slam Champion and the grand prize.
The Grand Prize
The champion will win a paid trip for two to Portland, Oregon, for a multi-day strategy and education session with Craft Brew Alliance executives and brewers. In addition, the winner will receive an industry awareness advertising package with Brewbound and free registration to Brewbound Live Winter 2020.
PRIORITIZE ATTENDING, THIS IS A COMMITMENTThe Pitch Slam offers a unique opportunity to showcase your brand and make a mark on the brewing industry. Please consider that this competition requires considerable time and effort, and should be taken as a serious endeavor. Applicants must be dedicated to crafting their best pitches. While there are no costs associated with applying, participants must be registered attendees of the conference.
Pitching creates opportunities to have conversations with experts and partners who can help grow your business, but you can also find these opportunities through savvy networking at Brewbound Live. The content at the conference is focused on trends, challenges, and “what’s next” for the brewing industry.
Outside of the competition, there is ample time to network with industry players and discuss your business. Our editorial and marketing teams will also meet with as many breweries as possible during the event. We want to share your stories with our audience and the Pitch Slam is just one of the many ways to get noticed.
If you commit to pitching, we ask you to make a short, smartphone-quality video to introduce yourself. There are presentation guidelines and deadlines. You will need to prepare ahead of the Pitch Slam and be open to receiving constructive criticism from the judges and the audience. Many of the judges will be available to provide feedback after the competition and are happy to maintain relationships with participants.
Pitching might mean you miss a chance to network with attendees during structured breaks. There are trade-offs that will make the experience different than attending without pitching. It is worth the time and effort, but a lot of work goes into crafting the winning pitch.
RESPECTED INDUSTRY MEMBERS JUDGE THE COMPETITION
Managing Director, OMAC Beverage Advisors
Ryan is a Managing Director at OMAC Beverage Advisors, which is a hyper-specialized investment banking firm that focuses solely on the beverage industry. Ryan has 15 years of experience with beverage companies and the team at OMAC has successfully completed over 80 engagements for beverage company clients, representing transaction value of over $2.5 billion.
Director of Innovation, Craft Brew Alliance
Karmen Olson is the Director of Innovation for Craft Brew Alliance. Karmen previously served as the director of emerging business partnerships, where she discovered and integrated strategic partners. Prior to that role, Karmen was the Redhook Brand Manager for CBA, where she initiated a partnership strategy with national Retail and Media outlets that led the brand from negative to double-digit growth. Karmen has more than 15 years of experience in the Food and Beverage industry, specializing in brand strategy and strategic partnerships. Ms. Olson holds an MBA from George Fox University, a Bachelor of Science from Portland State University, and serves on the Board of Directors for Rock 'n' Roll Camp for Girls in Portland, OR.
Partner and Creative Director, Interact Boulder
Fred Hart is Partner and Creative Director at Interact Boulder, a branding and packaging design agency obsessed and dedicated to the food & beverage industry. Despite being located in microbrewery-mecca Boulder CO, Fred’s inability to grow a beard, lack of tattoos and non-existent flannel hasn’t held him back from the beer community. Since 2016, Fred has led Interact’s redesign of iconic Dogfish Head, refreshing their beers, launching their cans and forging their off-centered spirits.
Innovation Brewmaster, Craft Brew Alliance
Thomas Bleigh is the Innovation Brewmaster for Craft Brew Alliance where he leads a team of Innovation brewers to create new products, explore new ingredients and engage in brewing Research & Development. Tom was born in Augsburg, Germany and is a graduate of UC Davis with a Bachelor of Fine Arts and the University of Wisconsin with an Master of Fine Arts. A 16 year Craft Beer industry veteran, Tom’s interests are in meats, cheese and kimchi in addition to “Pursuit of the Perfect Pint!”
Managing Partner, Wormtown Brewery
David Fields is the managing partner of Wormtown Brewery in Worcester, Massachusetts. Under David’s leadership, the brewery has grown from 2,700 barrels in 2014 to 27,000 barrels in 2018. Prior to joining Wormtown, David spent 15 years as the managing partner of Consolidates Beverages, an Anheuser-Busch distributor in Auburn, Massachusetts. He also served as the vice president of sales for Consolidated Beverages between 1996 and 1999. David is the past president and former board member of the Beer Distributors of Massachusetts. He also served on the boar of the National Beer Wholesalers Association and was a member of Anheuser-Busch’s wholesale panel. Born and raised in Worcester, David is married and has one son.
Senior Manager, Beer, Total Wine & More
Matt Bardill joined the Total Wine & More team in 2010 as a member of the Import Wine team. While on the wine business, he held various role and drove double digit growth for the import wine category. In 2014, Matt joined the beer team which accounts for over $400M in annual sales He is now the Senior Manager of the Beer Buying Team, overseeing the Beer Business at Total Wine & More across 21 states and over 170 store locations. Matt received his undergraduate degree from UNC – Chapel Hill and his MBA from the University of Maryland – College Park
VP of Marketing, O&W Inc.
Co-Founder, Border X Brewing
PITCH YOUR BRAND TO INDUSTRY LEADERS. CONTACT US TO GET STARTED.
Need additional information? Ready to apply? Please provide your contact information and a brief description of your request. A member of the Brewbound team will respond promptly with the requested information and/or access to the Brewbound Live Winter 2019 Pitch Slam application.
The application deadline is Friday, November 15, 2019.