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Program

Name: Brewbound Session Winter '13
Start: 2013-12-05T00:00:00-05:00

Agenda for Brewbound Session San Diego 2013

Last updated: November 18, 2013. All events take place at the Paradise Point Resort and Spa unless otherwise noted. Lineup and times subject to change.

WEDNESDAY, DECEMBER 4, 2013
6:30PM - 9:30PM	Welcome Reception, Sponsored by Dogfish Head and Hopunion San Diego Museum of Man, 1350 El Prado, San Diego, CA 92101




THURSDAY, DECEMBER 5, 2013


 7:45AM - 8:00AM

 Registration & Breakfast


 


8:00AM - 9:00AM
Startup Brewery Challenge


 


9:00AM - 9:10AM
Opening Remarks


 


9:10AM - 9:40AM
Keynote -- Transcending Liquid: Branding Beyond Beer with Dogfish Head Founder Sam Calagione


 


9:40AM - 10:10AM
The State of Contract Brewing with Tim Schoen, Founder, Brew Hub


 


10:10AM - 10:30AM
Reflecting on 3 Decades in Beer featuring Pete’s Wicked Ale Founder Pete Slosberg


 


10:30AM - 11:00AM
 Networking Break


 


11:00AM - 11:30AM
Breaking Down the Craft Beer Consumer with Danny Brager, SVP, Nielsen


 


11:30AM - 12:00PM
Earning a Spot on the Shelf with Martin Saylor, National Sales Manager, Mission Brewery; Nancy Knott, Senior Beer Category Manager, BP; Chad Heath, Southern California Sales Director, Stone Distributing


 


12:00PM - 1:00PM
Lunch & Networking


 


1:00PM - 1:40PM
Breakout Sessions Round 1

    Attendees choose from a selection of the following breakout sessions:

(ROOM 701/703) Scaling Up: Troubleshooting for Maturing Craft Brewers -- a panel discussion moderated by Lost Abbey Co-Founder, Tomme Arthur featuring Meg Gill, Co-Founder, Golden Road Brewing; John Barley, President, Solemn Oath Brewing; Doug Constantiner, Owner, Societe Brewing
(SUNSET ROOM) Crafting Your Visual Voice: The Art of Telling Your Brewery Story Online with Jared Cotton and Chris Burke, Co-Founders, Redtail Media
 (ROOM 705/707) Equity Crowdfunding for Craft Brewers with David Dupee, Founder, CraftFund




 


1:50PM - 2:30PM
Breakout Sessions Round 2

    Attendees choose from a selection of the following breakout sessions:

(SUNSET ROOM) The On-Premise Environment for Craftwith Tom Nickel, Owner, O'Brien's Pub; Scott Slater, Owner, Slater’s 50/50; Martin Saylor, National Sales Manager, Mission Brewery
(ROOM 701/703) Trademark Law for Craft Brewers  with Candace Moon, Founder, The Craft Beer Attorney 
(ROOM 705/707) The Tools of Growth: Navigating Pain Points as you Grow with Randy Smith, CEO, Vicinity Manufacturing




 


2:30PM - 3:00PM
Networking Break


 


3:00PM - 3:30PM 
Distributor and Crafter Brewer Relationships with Joe Cotroneo, SVP, Crescent Crown Distributing


 


3:30PM - 4:00PM 
Improving the Message: Developing Retail Strategies with Phil Jamison, Executive Vice President, Golden Road Brewing


 


4:00PM - 4:30PM 
Crafting an Identity with Josh Landan, Co-Founder, Saint Archer Brewing


 


4:30PM - 5:00PM 
The Business of Collaborations with Joey Redner, Founder, Cigar City


 


5:00PM - 5:20PM 
Brewers Round Table: Discussing the state of the industry with Sam Calagione, Joey Redner and Tomme Arthur


 


5:20PM - 5:30PM 
Startup Brewery Challenge Winner + Award Presentation


 


5:30PM - 7:00PM 
Closing Reception

THURSDAY, DECEMBER 5, 2013
7:45AM - 8:00AM	Registration & Breakfast

8:00AM - 9:00AM	Startup Brewery Challenge

9:00AM - 9:10AM	Opening Remarks

9:10AM - 9:40AM	Keynote -- Transcending Liquid: Branding Beyond Beer with Dogfish Head Founder Sam Calagione

9:40AM - 10:10AM	The State of Contract Brewing with Tim Schoen, Founder, Brew Hub

10:10AM - 10:30AM	Reflecting on 3 Decades in Beer featuring Pete’s Wicked Ale Founder Pete Slosberg

10:30AM - 11:00AM	Networking Break

11:00AM - 11:30AM	Breaking Down the Craft Beer Consumer with Danny Brager, SVP, Nielsen

11:30AM - 12:00PM	Earning a Spot on the Shelf with Martin Saylor, National Sales Manager, Mission Brewery; Nancy Knott, Senior Beer Category Manager, BP; Chad Heath, Southern California Sales Director, Stone Distributing

12:00PM - 1:00PM	Lunch & Networking

1:00PM - 1:40PM	Breakout Sessions Round 1 Attendees choose from a selection of the following breakout sessions: (ROOM 701/703) Scaling Up: Troubleshooting for Maturing Craft Brewers -- a panel discussion moderated by Lost Abbey Co-Founder, Tomme Arthur featuring Meg Gill, Co-Founder, Golden Road Brewing; John Barley, President, Solemn Oath Brewing; Doug Constantiner, Owner, Societe Brewing (SUNSET ROOM) Crafting Your Visual Voice: The Art of Telling Your Brewery Story Online with Jared Cotton and Chris Burke, Co-Founders, Redtail Media (ROOM 705/707) Equity Crowdfunding for Craft Brewers with David Dupee, Founder, CraftFund

1:50PM - 2:30PM	Breakout Sessions Round 2 Attendees choose from a selection of the following breakout sessions: (SUNSET ROOM) The On-Premise Environment for Craftwith Tom Nickel, Owner, O'Brien's Pub; Scott Slater, Owner, Slater’s 50/50; Martin Saylor, National Sales Manager, Mission Brewery (ROOM 701/703) Trademark Law for Craft Brewers with Candace Moon, Founder, The Craft Beer Attorney (ROOM 705/707) The Tools of Growth: Navigating Pain Points as you Grow with Randy Smith, CEO, Vicinity Manufacturing

2:30PM - 3:00PM	Networking Break

3:00PM - 3:30PM	Distributor and Crafter Brewer Relationships with Joe Cotroneo, SVP, Crescent Crown Distributing

3:30PM - 4:00PM	Improving the Message: Developing Retail Strategies with Phil Jamison, Executive Vice President, Golden Road Brewing

4:00PM - 4:30PM	Crafting an Identity with Josh Landan, Co-Founder, Saint Archer Brewing

4:30PM - 5:00PM	The Business of Collaborations with Joey Redner, Founder, Cigar City

5:00PM - 5:20PM	Brewers Round Table: Discussing the state of the industry with Sam Calagione, Joey Redner and Tomme Arthur

5:20PM - 5:30PM	Startup Brewery Challenge Winner + Award Presentation

5:30PM - 7:00PM	Closing Reception