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Leaders from Garage Beer, JuneShine Brands and Rupee Beer will share their strategies during Brewbound Live 2025, December 10 + 11 in Los Angeles.

For brewery and beverage alcohol operators, 2025 has been a pressure test, from rising costs and supply chain swings to distributor shakeups and unpredictable demand. Even the most seasoned teams are attempting to adjust their plans. Brewbound Live is where the industry stops guessing.

How do you create memorable experiences that will attract today’s drinkers and keep them engaged with your brand? Brewbound Live 2025 will explore experiential marketing with case studies from Athletic Brewing Company’s partnership with Boston Experiential Group.

At Brewbound Live 2025, New Belgium CMO Rebecca Dye Yonushonis will share the ways the brewery is attempting to solve the industry’s fun crisis, what the company has learned about shopping patterns and why a one-size-fits-all approach to beer’s top channels doesn’t work in 2025.

Minnesota ranks first in sales of intoxicating hemp beverages. Top Ten Liquors owner and CEO Jon Halper has witnessed consumers’ desire for these products in his 15 stores, sharing sales trends on LinkedIn. At Brewbound Live this December, Halper will discuss his firsthand experiences selling the product and tips for suppliers looking to enter the space.

Highland Brewing owner, president and CEO Leah Wong Ashburn will give the keynote address at the Brewbound Live business conference in Los Angeles this December. Wong Ashburn will share her story as a second-generation brewery owner, guiding her Asheville, North Carolina-based craft brewery through the aftermath of Hurricane Helene and building for the future.