Relevance with drinkers is tougher than ever in the fragmented bev-alc industry. However, several brands are breaking through with consumers in 2025 through clever marketing, celebrity partnerships and differentiated products.
Leaders from Garage Beer, JuneShine Brands and Rupee Beer will share their strategies during Brewbound Live 2025, December 10 + 11 in Los Angeles.
During a panel discussion, JuneShine Brands president and chief commercial officer Whitney Stevenson will share how the company found a hit partnering with Willie Nelson on Willie’s Remedy+ THC-infused social tonic.
Garage Beer CMO Kevin George will discuss how the larger brand’s marketing strategy balances having celebrity owners in the Kelce brothers with its micro-niche marketing efforts.
And Rupee Beer co-founder Van Sharma will explain how the U.S.-made, Indian beer brand has tapped into Indian cuisine’s cultural moment, while also expanding into the non-alcoholic (NA) beer market with a first-of-its-kind Indian NA beer.
Tickets are available now for the gathering of founders, entrepreneurs, sales leaders, marketers, c-suite executives, retailers, distributors and suppliers from across the industry.
The 2025 speaker roster includes:
- Rebecca Dye Yonushonis, CMO, New Belgium Brewing;
- Leah Wong Ashburn, owner and CEO, Highland Brewing;
- Kaleigh Theriault, director of bev-alc thought leadership, NIQ;
- Andrew Hummel, director bev-alc vertical, CGA;
- Sam Hendler, co-founder and CEO, Hendler Family Brewing Company;
- Charlie Berger, chief development officer, Wilding Brands;
- Bourcard Nesin, analyst – beverages, Rabobank;
- Rudy Kellner, co-founder and CEO, pFriem Family Brewers;
- Nick Firestone, CEO, Firestone Walker;
- Mike LaRosa, owner and brewer, New Trail Brewing;
- Rosalie Kennedy, director of marketing, Athletic Brewing;
- Sophia D’Angelo, founder and CEO, Boston Experiential Group;
- Jesse Ferber, chief strategy officer, Columbia Distributing;
- Jon Halper, owner and founder, Top Ten Liquors;
- Adam Charnack, co-founder, Hi-Wire Brewing;
- Tiago Carneiro, founder, Novo Brazil.
Additional speakers will be revealed in the coming weeks.
Conversations will cover the state of the bev-alc market, creating experiences and consumer connections across generations, the growth of the intoxicating hemp beverage market, strategies for platform building and much more.
Bev-alc companies will have the opportunity to book 1:1 conversations with Whole Foods Market, Top Ten Liquors, Breakthru Beverage California and Heimark Distributing. Additional retailers and wholesalers will be added in the coming weeks. Interested retailers and wholesalers can reach out to Brewbound at news@brewbound.com.
Register for Brewbound Live 2025 >>
Brewbound Live is presented by Powered by Sorse, Firestone Walker, Vulcan Packaging, Fast Track Packaging, Strike Visuals, John I. Haas, Can-One, Twenty20 Systems, Abstrax Tech, Vita-Pakt, Deluxe, LUMI and Tripleseat Software LLC. Sponsorship opportunities are still available for those seeking to elevate their presence beyond participation.
About Brewbound
Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer category, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news coverage, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage industry via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.
About Brewbound Live
Brewbound Live is a strategic two-day business conference for the beer and beyond industry. Brewbound Live 2025 takes place on December 10 + 11 in Marina del Rey, California. Join founders, top-level executives, investors, and experts for networking opportunities, an all-star speaker lineup, and impactful industry insights.