How can a dialed-in strategy help smaller brands thrive? NIQ director of bev-alc thought leadership Kaleigh Theriault and CGA bev-alc vertical director Drew Hummel will unpack how pricing, innovation and consumer occasions collide at Brewbound Live 2025. Their presentation will offer insights for leaders of emerging and established bev-alc brands to find success at retail.
Theriault and Hummel will explore how the beverage-alcohol industry’s increasingly conflicting trends -– premiumization and private label; non-alc and high ABV; Generation Z’s mindful consumption and Boomers’ loyalty – and how they’re reshaping what, where and why people drink in the on- and off-premise channels.
Brewbound Live takes place December 10-11 at the Marina del Rey Marriott in Los Angeles, California.
Tickets are available now for the gathering of founders, entrepreneurs, sales leaders, marketers, c-suite executives, retailers, distributors and suppliers from across the industry.
The 2025 speaker roster includes:
- Rebecca Dye Yonushonis, CMO, New Belgium Brewing;
- Leah Wong Ashburn, owner and CEO, Highland Brewing;
- Bourcard Nesin, analyst – beverages, Rabobank;
- Rudy Kellner, co-founder and CEO, pFriem Family Brewers;
- Nick Firestone, CEO, Firestone Walker;
- Mike LaRosa, owner and brewer, New Trail Brewing;
- Rosalie Kennedy, director of marketing, Athletic Brewing;
- Sophia D’Angelo, founder and CEO, Boston Experiential Group;
- Jon Halper, owner and founder, Top Ten Liquors;
- Adam Charnack, co-founder, Hi-Wire Brewing;
- Tiago Carneiro, founder, Novo Brazil;
- Whitney Stevenson, president, JuneShine Brands;
- Kevin George, CMO, Garage Beer;
- Van Sharma, co-founder, Rupee Beer;
- Sam Hendler, co-founder, Hendler Family Brewing Company;
- Charlie Berger, chief development officer, Wilding Brands;
- Andrew Burman, co-founder, Other Half Brewing;
- JR Hand, president and CEO, Hand Family Companies;
- Jesse Ferber, chief strategy officer, Columbia Distributing;
- Dave Williams, president, Bump Williams Consulting.
Conversations will cover the state of the bev-alc market, creating experiences and consumer connections across generations, the growth of the intoxicating hemp beverage market, strategies for platform building and much more.
Register for Brewbound Live 2025 >>
Brewbound Live is presented by Powered by Sorse, Firestone Walker, Vulcan Packaging, Fast Track Packaging, Strike Visuals, John I. Haas, Can-One, Twenty20 Systems, Abstrax Tech, Vita-Pakt, Deluxe, LUMI, BevGenie, and Tripleseat Software LLC.
About Brewbound
Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer category, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news coverage, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage industry via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.
About Brewbound Live
Brewbound Live is a strategic two-day business conference for the beer and beyond industry. Brewbound Live 2025 takes place on December 10 + 11 in Marina del Rey, California. Join founders, top-level executives, investors, and experts for networking opportunities, an all-star speaker lineup, and impactful industry insights.