How do you create memorable experiences that will attract today’s drinkers and keep them engaged with your brand?
Brewbound Live 2025 will explore experiential marketing with case studies from Athletic Brewing Company’s partnership with Boston Experiential Group.
Athletic director of marketing Rosalie Kennedy and Boston Experiential Group founder and CEO Sophia D’Angelo will share how their work together has helped the dedicated non-alcoholic beer maker form stronger bonds with its consumers through key activations.
Brewbound Live 2025 is the business conference for beverage-alcohol professionals, featuring on-stage strategy sessions with industry leaders, dedicated networking breaks and pre-arranged 1:1 conversations with retailers and distributors.
The event will take place December 10 and 11 at the Marina del Rey Marriott.
Tickets are available now for the gathering of founders, entrepreneurs, sales leaders, marketers, c-suite executives, retailers, distributors and suppliers from across the industry.
Speakers include:
- Leah Wong Ashburn, owner and CEO, Highland Brewing;
- Kaleigh Theriault, director of bev-alc thought leadership, NIQ;
- Andrew Hummel, director bev-alc vertical, CGA;
- Sam Hendler, co-founder and CEO, Hendler Family Brewing Company;
- Charlie Berger, chief development officer, Wilding Brands;
- Bourcard Nesin, analyst – beverages, Rabobank;
- Rudy Kellner, co-founder and CEO, pFriem Family Brewers;
- Jon Halper, owner and CEO, Top Ten Liquors;
- Nick Firestone, CEO, Firestone Walker;
- Mike LaRosa, owner and brewer, New Trail Brewing;
- Whitney Stevenson, president and chief commercial officers, JuneShine.
Conversations will cover the state of the bev-alc market, creating experiences and consumer connections across generations, the growth of the intoxicating hemp beverage market, strategies for platform building and much more.
Additional speakers will be revealed in the coming weeks. If you’re interested in speaking at this year’s event, send your pitch to news@brewbound.com.
Bev-alc companies will have the opportunity to book 1:1 conversations with Whole Foods Market, Top Ten Liquors, Breakthru Beverage California and California Beverage Solution members Sunset Distributing and Heimark Distributing. Additional retailers and wholesalers will be added in the coming weeks. Interested retailers and wholesalers can reach out to Brewbound at news@brewbound.com.
Register for Brewbound Live 2025 >>
Early registration pricing ends Friday, October 24.
Brewbound Live is presented by Powered by Sorse, Firestone Walker, Vulcan Packaging, Fast Track Packaging, Strike Visuals, John I. Haas, Can-One, Twenty20 Systems, Abstrax Tech, Vita-Pakt, and Tripleseat Software LLC. Sponsorship opportunities are still available for those seeking to elevate their presence beyond participation.
About Brewbound
Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer category, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news coverage, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage industry via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.
About Brewbound Live
Brewbound Live is a strategic two-day business conference for the beer and beyond industry. Brewbound Live 2025 takes place on December 10 + 11 in Marina del Rey, California. Join founders, top-level executives, investors, and experts for networking opportunities, an all-star speaker lineup, and impactful industry insights.