Brewbound is pleased to announce that Joey Redner, the founder and CEO of Cigar City Brewing, will discuss his company’s approach to collaborative brewing at the Brewbound Session on Dec. 5 in San Diego.
Cigar City is a study in efficiency: despite selling its beer in just six states, Cigar City has attracted the attention of wholesalers, retailers and craft beer connoisseurs across the country. Capacity constraints and limited distribution have forced the company to explore creative alternatives for delivering Cigar City products to thirsty consumers in distant markets, but they have also helped build the brewery’s reputation and brand by driving it to brew collaboratively with a number of high-profile partners.
Having brewed with a range of partners such as Hill Farmstead, The Bruery, Widmer Brothers and even homebrew clubs, Redner has successfully woven collaboration into the DNA of his company. Redner will explain his strategy behind collaboration, how it has allowed Cigar City to fill consumer demand in markets where the company’s beers are not sold, and how he’s learned new brewing techniques as a result of working with others. Throughout his presentation Redner will provide insight into how craft brewers can analyze and implement their own collaborative brewing opportunities.
The Brewbound Session, which will be held at the Paradise Point Resort & Spa, is a full-day conference for beer industry professionals. The event focuses on the strategic marketing, brand building and business development issues that most directly impact craft brewers. A variety of distribution, retail, investment and branding discussions are offered.
To register for the 2013 Brewbound Session in San Diego, click here. For questions about the event or to inquire about small brewery pricing discounts, please contact Mike Vassallo at firstname.lastname@example.org or 617-231-8827.
About Joey Redner:
Joey Redner is the Founder and CEO of Tampa, Florida’s Cigar City Brewing. From its inception in 2009, Cigar City Brewing has been prolific not just in the styles of beer they produce, but also the plethora of ingredients they are willing to work with, embracing the notion of flavorful “adjuncts” including fruit, vegetables, spices, herbs and just about any wood that will yield a positive flavor result. Prior to Cigar City Joey was a beer writer for the St. Petersburg Times and an enthusiastic beer geek. His genuine love of the craft and business of brewing instilled a desire to work with and learn from the best. That desire has culminated in Cigar City also being one of the most prolific collaborative breweries, logging nearly a collaboration a month in 2013 with many more in the works for 2014.
About the Brewbound Session:
The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.
Published by BevNET.com, Inc. Brewbound.com is dedicated to covering the rapidly evolving craft beer industry. Brewbound delivers daily content via www.brewbound.com and the Brewbound email Newsletter. Content includes: new product launches, analysis of industry trends, video interviews with industry leaders, expert beer reviews and exclusive content from craft beer events.