Schoen, a 28-year Anheuser-Busch veteran launched Brew Hub — a full-service contract craft brewing company — earlier this year. The company has announced plans to spend $100 million on building five new contract brewing facilities over the next five years.
During his talk, Schoen will provide a glimpse into the market research that led to the Brew Hub idea, sharing the company’s findings on the state of contract capacity. Throughout his presentation, Schoen will explain the opportunities and challenges for contract craft breweries, the decisions capacity-constrained brewers face when trying to grow their brands and how Brew Hub plans to serve what it perceives as the industry’s need for additional brewing space.
Following his presentation, Schoen and chief brewer, Paul Farnsworth, will join Brewbound editor Chris Furnari in a moderated question and answer session. The group will discuss the motivations behind growing a craft brand via Brew Hub’s sophisticated contract brewing business proposal.
The Brewbound Session, which will be held at the Paradise Point Resort & Spa, is a full-day conference for beer industry professionals. The event focuses on the strategic marketing, brand building and business development issues that most directly impact craft brewers. A variety of distribution, retail, investment and branding discussions are offered.
To register for the 2013 Brewbound Session in San Diego, click here. For questions about the event or to inquire about small brewery pricing discounts, please contact Mike Vassallo at firstname.lastname@example.org or 617-231-8827.
About Tim Schoen:
Tim Schoen began his career in the beer business when he joined Anheuser-Busch in 1981 as a project marketing coordinator in Florida. For the next 28 years Schoen served in every aspect of sales and marketing, including brand management positions for Budweiser, Bud Dry, Bud Ice and the Michelob brands. During his time in brand management, Schoen was responsible for Anheuser-Busch’s first entry into the craft beer category with the launch of Michelob AmberBock, Red Wolf and other craft brands. Schoen was promoted to vice president of Anheuser-Busch’s presence marketing division in 1998; in 2005 he was made vice president of global sports and entertainment marketing.
In 2011 Schoen founded Brew Hub, a company dedicated to giving craft brewers an opportunity to grow. The company is building a network of state-of-the-art craft breweries around country and will offer craft brewers a variety of support services including distribution, retail consultation, legal, marketing, public relations and government relations. The company’s first brewery is scheduled to open in Lakeland, Florida in May 2014.
About the Brewbound Session:
The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.
Published by BevNET.com, Inc. Brewbound.com is dedicated to covering the rapidly evolving craft beer industry. Brewbound delivers daily content via www.brewbound.com and the Brewbound email Newsletter. Content includes: new product launches, analysis of industry trends, video interviews with industry leaders, expert beer reviews and exclusive content from craft beer events.