Sierra Nevada Pils pays homage to European tradition in several respects. Sierra Nevada went back to basics with Pils, starting as a draft-only offering to win over consumers in bars and restaurants before entering off-premise retailers in a unique package format: 8.4 oz. can 8-packs. The goal for Year 2 is to continue its on-premise focus to drive trial and get drinkers into Pils, which is now a “core four priority.”
