Brothers Van and Sumit Sharma created the first Indian-American beer brand, leaning into traditional flavors and popular beer styles. Founded during the pandemic to supplement to-go orders at their family’s restaurant, Rupee Beer has accelerated its growth in the liquor channel while also picking up chain placements. Rupee is aiming to reach even more drinkers, leaning into fast-growing trends, including non-alc beer and hard tea.
