Call it a comeback. Bend, Oregon’s Deschutes posted 9% volume growth in 2024, bouncing back from an 11% decline the previous year. Deschutes’ focused strategy on its Fresh Squeezed family and its non-alcoholic portfolio, as well as breakout partnerships with Costco and Patagonia, have helped flip the company’s trends. Deschutes is now flowing into 2026 with momentum and preparing to drop a Party Bomb.
