In this week’s edition of Last Call: President Trump says he may support bill to end the federal marijuana ban; new brewery trademark lawsuits emerge; breweries close in Colorado and New Hampshire; and more.
In this week’s edition of Last Call: International M&A heats up with Heineken, Pernod and Constellation; Rebecca Spicer to depart the NBWA; Michigan Senators vote to outlaw marijuana-infused alcoholic drinks; Sonoma County tallies the economic impact of Pliny the Younger; and more.
E-commerce retail sales are approaching $400 billion dollars, but a mere 0.2 percent of beer — or about 3.5 million cases — was purchased online last year, according to Heineken CEO Ronald den Elzen. Den Elzen, presenting to more than 200 beer industry professionals attending yesterday’s Beer Marketer’s Insights seminar in New York City, called the shift away from brick-and-mortar purchases a “retail revolution.” By 2021, den Elzen projected that online beer sales will grow to 2.4 percent, to 53 million cases.
