Total beer dollar sales in off-premise retailers reached nearly $43.8 billion in 2020, according to market research firm IRI. The firm, which tracks category-wide sales at major off-premise retailers, reported a 14.7% increase in dollar sales and a 10% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 27, 2020.
With two months left in 2020, beer category sales at off-premise retailers remain elevated, as on-premise establishments continue to grapple with capacity restrictions and, in some states and cities, on-site service shutdowns. Year-to-date through November 1, beer category dollar sales are up 15.5%, to $37.4 billion, at off-premise multi-outlet grocery stores, mass retailers and convenience stores, according to market research firm IRI.
Through the first days of September, year-to-date off-premise beer category dollar sales are up 16.4%, according to market research firm IRI. Total beer sales have reached $30.1 billion in multi-outlet grocery, mass retail and convenience stores, the firm reported.
The top selling eight beer brand families have all surpassed $1 billion in sales at multi-outlet chain and convenience stores year-to-date, according to data shared by market research firm IRI, which includes sales data through August 9.
Off-premise dollar sales of beer continued to accelerate during the week ending May 3, as beer category sales increased 32.3%, to $952.3 million, during the one-week period, according to data from market research firm IRI shared by Bump Williams Consulting (BWC).
After consecutive weeks of consumers stocking up on alcoholic beverages at off-premise retailers in mid-March due to the COVID-19 outbreak, the first signs of a slowdown began to show during the week ending March 28, according to market research firm Nielsen.
Total beer dollar sales in 2019 increased to $37.2 billion in U.S. off-premise retailers, according to market research firm IRI. The Chicago-based market research firm, which tracks category-wide sales at major off-premise retailers, reported a 5.2% increase in beer dollar sales, and a 2.3% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 29.
With just one month left in 2019, off-premise beer dollar and volume sales appear poised to finish in the black. Through the first 11 months of 2019, off-premise beer category dollar sales in multi-outlet and convenience stores tracked by market research firm IRI are up 5.2%, to nearly $34.5 billion, while volume sales are up 2.3%. The largest dollar sales growth in 2019 thus far has come from flavored malt beverages, including hard seltzers.
The key summer selling season ended on a high note for the beer category, as dollar sales of beer, cider and FMBs increased 4.4% in off-premise retailers during the Labor Day holiday week (ending August 31) compared to the same time last year, market research firm Nielsen reported.
Year-to-date beer category dollar sales are up 3.5 percent, to nearly $19.5 billion, in off-premise retailers tracked by market research firm IRI. According to the Chicago-based firm, three segments — imports (+5.9), flavored malt beverages (+27.7 percent) and domestic super premiums (+12.6 percent) — have achieved nine-figure sales growth through July 14 in its multi-outlet and convenience store universe. In fact, dollar sales of FMBs, including popular hard seltzers, have topped $1.9 billion so far this year.
A majority of Americans say beer is their alcoholic beverage of choice during the July 4 holiday, according to a survey commissioned by national trade group the Beer Institute (BI). The poll — conducted by Quadrant Strategies between June 21-25 — asked 1,000 legal-drinking-age adults which alcoholic beverage they’d be consuming or serving during Independence Day. Beer was the answer for 75 percent of the respondents.
Beer volume sales got off to a strong start during the first four weeks of 2019, growing 3.7 percent compared to last year, according to market research firm IRI. The Chicago-based retail data provider, which tracks sales at major off-premise retail chains, last week reported that year-to-date off-premise dollar sales for beer at multi-outlet and convenience (MULC) stores eclipsed $2.3 billion (+6.4 percent) during the period ending January 27.
Total U.S. beer dollar sales grew to more than $35 billion in 2018, according to retail data provider IRI. The Chicago-based market research firm, which tracks category-wide sales at major off-premise retailers, reported a 1.8 percent increase in beer dollar sales, despite a 0.3 percent decline in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 30.
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