The latest snapshot of beer category health is out. Market research firm IRI Worldwide, which tracks category-wide sales trends at off-premise retailers, reported yesterday that dollar sales of beer at multi-outlet and convenience stores were up 1.5 percent through March 25.

Following a year of flat sales at off-premise retail in 2017, U.S. beer dollar sales increased 3 percent through the first four weeks of 2018, according to retail data provider IRI Worldwide. IRI, a Chicago-based market research firm that tracks category-wide sales trends at off-premise retailers, reported total U.S. dollar sales of about $2.2 billion through January 28 in its multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military).

U.S. beer volume sales were roughly flat in 2017, according to retail data provider IRI Worldwide. The market research firm, which tracks category-wide sales trends at off-premise retailers, reported that total U.S. beer dollar sales topped $34 billion in the firm’s multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military).

With just six weeks left to go in 2017, U.S. beer volume sales are roughly flat, according to recent data from Chicago-based market research firm IRI Worldwide. The firm, which tracks category-wide sales trends at off-premise retailers, reported that U.S. beer volume sales were down 0.7 percent while total beer dollar sales have increased 1 percent through November 5.

U.S. beer volume sales were down 0.8 percent through the first 134 days of the year, according to data from market research firm IRI Worldwide. The company, which tracks category-wide sales trends at off-premise retail outlets, said total beer dollar sales were up 0.7 percent year-to-date through May 14, however, in its multi-outlet and convenience (MULC) store universe (which includes grocery, drug, Wal-Mart, club, dollar, mass-merchandiser and military stores).

For the first time in more than a decade the craft beer category failed to grow double-digits, according to new data from market research firm IRI Worldwide. In its latest report, IRI noted that craft dollar sales at U.S. supermarkets grew just 6.9 percent in 2016, to more than $2.28 billion, while volume sales grew at an even slower 4 percent clip.

According to a new study from market research firm IRI Worldwide, alcohol producers shouldn’t ignore Generation X or Baby Boomers in the chase for Millennials’ dollars. Released Tuesday, the study examines generational trends of U.S. alcoholic beverage consumers. The market research firm reported that Boomers (45 percent of overall beer, wine and spirits dollars) and Generation Xers (20 percent of all alcohol dollars) represent too great of a piece of the marketplace to ignore.