A month after an unauthorized press release cost Scofflaw Brewing an exporting opportunity with BrewDog in the United Kingdom, the Atlanta-based craft brewery is taking steps to repair its reputation abroad. Scofflaw recently hired Scotland-based Media House International, a PR firm that specializes in crisis management and public affairs to help rehab its image abroad. Speaking to Brewbound from the U.K. on Tuesday, Scofflaw co-founder Matt Shirah said he was meeting with various “beer people” in an attempt to secure a new export deal.
For the second consecutive year, U.S. craft beer exports grew in the low-single digits. However, growth of international shipments has slowed considerably as the export market has matured and competition from brewers in those foreign markets has increased. The Brewers Association (BA) announced Tuesday that U.S. craft beer exports grew 3.6 percent, to 482,309 barrels, in 2017.