Scofflaw Attempts to Fix Image Abroad, Replace Terminated Export Deal
A month after an unauthorized press release cost Scofflaw Brewing an exporting opportunity with BrewDog in the United Kingdom, the Atlanta-based craft brewery is taking steps to repair its reputation abroad. Scofflaw recently hired Scotland-based Media House International, a PR firm that specializes in crisis management and public affairs to help rehab its image abroad. Speaking to Brewbound from the U.K. on Tuesday, Scofflaw co-founder Matt Shirah said he was meeting with various “beer people” in an attempt to secure a new export deal.