Articles Tagged with 'Amazon'

Beer Execs Discuss E-Commerce, Cannabis at Beer Marketer’s Insights Seminar

Beer Execs Discuss E-Commerce, Cannabis at Beer Marketer’s Insights Seminar

E-commerce retail sales are approaching $400 billion dollars, but a mere 0.2 percent of beer — or about 3.5 million cases — was purchased online last year, according to Heineken CEO Ronald den Elzen. Den Elzen, presenting to more than 200 beer industry professionals attending yesterday’s Beer Marketer’s Insights seminar in New York City, called the shift away from brick-and-mortar purchases a “retail revolution.” By 2021, den Elzen projected that online beer sales will grow to 2.4 percent, to 53 million cases.