Crook & Marker will launch four new, sugar-free hard sodas in two test markets this month, with plans to take the line national early next year. The products will initially be available in off-premise retailers in Wisconsin and Montana.
Two of Pennsylvania’s most iconic businesses — D.G. Yuengling & Son and The Hershey Company — are linking up on a fall beer release, Chocolate Porter. Meanwhile, Brooklyn Brewery is betting on non-alcoholic beer catching on in the U.S., bringing its non-alcoholic hoppy lager offering, Special Effects, to select U.S. markets this fall.
Early stage companies can explore tactics to incorporate into their business strategy at Brewbound Live’s Crash Course. Seasoned experts will share best practices for capital raising, brand building, marketing, sales planning and trademark law. The classroom-style sessions will take place on the first half-day of the event.
Small and independent U.S craft brewers generated $79.1 billion in economic impact in 2018, which represented roughly 0.4 percent of the gross domestic product, according to industry trade group the Brewers Association’s (BA) 2018 Economic Impact Report.
California’s beer distribution system is being shaken up once again. Anheuser-Busch InBev announced Friday evening the planned acquisition of “key assets” from Markstein Beverage Co. in San Marcos, California. The company will add those assets to its existing wholly owned distributor, Anheuser-Busch Sales of San Diego.
In this week’s Last Call: A-B’s Natural Light Hard Seltzer and Big 12 Conference Announce Partnership; Anheuser-Busch and MillerCoors Corn Syrup Lawsuit Continues; MillerCoors to Launch 4 New Beers in 2020; August US Beer Shipments Decline
Dave Marliave of Flat Tail Brewing Co. was at the Great American Beer Festival when he learned his brewery had just won a gold medal. “I would say I was speechless,” Marliave recalled. “But the reaction was quite the opposite. I jumped out of my chair and tried to stop crying before I got to the stage.”
Sierra Nevada has found its first VP of marketing. The iconic Chico, California-headquartered craft brewery today named Noelle Haley, who most recently served as VP of marketing and growth for San Francisco-based Equator Coffees & Teas, to the post.
Starbucks, Apple, Tesla … and White Claw? Anthony von Mandl, the founder of White Claw parent company Mark Anthony Brands, told thousands of beer wholesalers Tuesday during the National Beer Wholesalers Association’s Annual Convention that his company is a disruptor in the vein of those iconic brands.
“We can make beer grow again,” Boston Beer Company founder Jim Koch told thousands of beer distributors Monday during the opening session of the National Beer Wholesalers Association’s Annual Convention in Las Vegas.
In this edition of People Moves: Founders executive chair to depart for hydroponics farm; Other Half splits with Eric Salazar; and New England Brewing Company hires Jamal Robinson.
In the latest edition of Press Clips: Boston Beer strikes Truly sponsorship deal with NHL; Great Divide sells land in Denver; March First Brewing acquires Figleaf Brewing Company; and Yuengling partners with Pink Boots Society for scholarship.
Weyerbacher Brewing Company’s post-bankruptcy plans include a collaboration with regional fast-food chain White Castle and several new product lines.
After months of uncertainty, Arcadia Brewing ceased operations Wednesday at its 5-year-old, $7 million production facility in Kalamazoo, Michigan.