Rhinegeist Expands Cider Brand into Massachusetts

Rhinegeist Cidergeist_SemiDry

Cincinnati, OH – Cincinnati-based Rhinegeist Brewery announces expansion of Cidergeist, the brewery’s craft cider brand, into Boston and across the state of Massachusetts. Rhinegeist Brewery will partner with Massachusetts Beverage Alliance to distribute both Semi Dry and Dry Hopped ciders. Cidergeist can be found on draft and in 12oz six packs in Massachusetts’s bars, restaurants, liquor and grocery stores beginning March 1, 2016.

Rhinegeist Brewery recently appointed Nick Vitalo as Sales Director for the Cidergeist brand.  Having spent the last six years with Doqfish Head Craft Brewery, most recently as their Mid-Atlantic Division Manager, Nick will take lead on the Cidergeist brand expansion, including the Boston launch starting in February.

“Over the last few months, we have seen a strong response from customers excited for a drier craft cider option,” says Rhinegeist Co-Founder, Bryant Goulding. He continues to add, “We are thrilled to take Cidergeist to the heart of New England, with its strong cider tradition and entrenched craft culture. It’s a tough believe there is an unmet demand for dry, bright and complex craft cider and we are looking forward to working hard to serving our cider to the Boston & Massachusetts market.”

Brian Murphy, Massachusetts Beverage Alliance Director of Sales and Marketing, is equally excited about the partnership. Murphy said, “We have watched Rhinegeist’s rise as a prominent craft brewery from afar and have been thoroughly impressed. Their foray into the craft cider category is super exciting and we believe in what this team can accomplish. We at MBA are proud to have Massachusetts be the next market to be able enjoy these tasty ciders.”

Rhinegeist launched Cidergeist in October of 2015. It is the brewery’s first category extension outside of craft beer. Why Cider? Cidergeist gives the brewery the opportunity to play in a lighter and drier zone than beer is able to achieve, introducing a flavor profile more akin to white wine, and refreshing in a uniquely fruity way.

About Rhinegeist Brewery:

Our name, Rhinegeist, translates to “Ghost of the Rhine” and refers to our location in the historic Over-the- Rhine Brewery District in Cincinnati, Ohio. Located in an old brewery building built before prohibition, we brew batches of beer that sing with flavor. We aim to brew beers where, ’the first sip calls for the third’ and we believe in the power of beer to bring great people together, foment fantastic ideas, and build a community that values craft beer and one another.

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