Regional Cideries on the Rise

As cider offerings from larger producers have hit a dry spell, those from smaller, regional producers are gaining market share as consumers continue seeking out sweeter alcoholic beverages. For proof, look no further than Virginia’s Bold Rock Hard Cider, which has seen year-to-date dollar sales (through Sept. 25) grow more than 100 percent, to nearly $8 million, according to market research firm IRI Worldwide. That ranks Bold Rock as the sixth-largest cidery – the top five sellers are all national brands – by market share, even though the company’s products are distributed in just nine states.