Grand Rapids, MI – Founders Brewing Co. announced today that it has partnered with Allstate Beverage and Gulf Distributing to complete statewide distribution in Alabama.
“The need for us to complete statewide distribution has been apparent for some time now,” said Founders’ Vice President of Wholesaler Development Michael Bell. “We have had a strong presence in the northern portion of the state but have always fielded requests from craft consumers and retailers to have more access to our beers throughout Alabama. We are excited to have these partnerships with Allstate and Gulf and look forward to their market expertise in support of our many brands.”
Allstate Beverage will cover the greater mid-state area surrounding Montgomery, which includes 25 counties. Gulf Distributing will cover the greater Mobile area, which includes an additional seven counties in the gulf region. With partners, Birmingham Beverage, already covering the northern counties, this expansion will cover the entire state.
“Gulf Distributing of Mobile and Allstate Beverage are honored to partner with Founders to bring their world-class, award winning beer to our southern Alabama market,” said Gulf Distributing Holdings Vice President Evan Maisel. “Due to the quality and innovation of their products, Founders is becoming one of the most well-recognized craft beer brands in the country, and we look forward to working with Alabama retailers to build the Founders brand in our regional area.”Launch events for these regions begin on Wednesday, January 25. Visit the Founders website for more information. To see all the states Founders is available in, check out the beer finder page or download the mobile app.
About Founders Brewing Co.
Established in 1997 by two craft beer enthusiasts — Dave Engbers and Mike Stevens — with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 20 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com or follow Founders on Twitter, Facebook, Instagram and YouTube.