7:45 — 9:00 |
Registration and Breakfast |
|
9:00 — 9:05 |
BevNET.com Inc. Founder John Craven
Brewbound.com Editor Chris Furnari |
Opening remarks and introduction of the day’s activities. (video footage) |
|
9:05 — 9:35 |
Jim Koch
Founder and Chairman
Boston Beer Company |
Keynote – Innovation Strategies: Pushing style boundaries while maintaining identity. (video footage) |
|
9:35 — 9:55 |
Bill Pecoriello
CEO
GuestMetrics |
Craft’s Growing Share On-Premise: A presentation of restaurant and bar craft data. (video footage) |
|
9:55 — 10:15 |
Chris Snyder, VP of Purchasing, Bertucci’s Restaurants
Jamie Walsh, Bar Manager,
Stoddard’s Fine Food & Ale
Bill Pecoriello, CEO, GuestMetrics |
At the Tap: The on-premise environment for craft. (video footage) |
|
10:15 — 10:45 |
Networking Break |
|
10:45 — 11:15 |
Liz Crews
VP Analytic Lead for Beverage Alcohol Practice
Nielsen |
By the Numbers: Tracking emerging channels for craft beer. (video footage) |
|
11:15 — 11:45 |
Simon Thorpe
President and CEO
Duvel Moortgat USA & Brewery Ommegang |
Illustrating Sales Strategy – The Luxury Craft Brand: A case study on the profitability of the super high-end craft beer segment. (video footage) |
|
11:45 — 12:25 |
Richard Doyle and Daniel Kenary
Co-Founders
Harpoon Brewery |
The All-Important Local Icon: A case for the regional brewery business model. (video footage) |
|
12:25 — 1:25 |
Lunch |
|
1:25 — 1:45 |
Dan Fulham
President & COO
Fulham & Co. |
The Buyout: A discussion on craft beer investing with the Long Trail Brewing Co. president. (video footage) |
|
1:45 — 2:15 |
Andy Thomas
President of Commercial Operations
Craft Brew Alliance |
Building a National Portfolio: Portfolio management and national distribution strategies for craft brewers.(video footage) |
|
2:15 — 2:45 |
Tom Fox
Partner
CM Profit Group |
Craft Data Strategies: How craft brewers can leverage sales data to improve their position and win the faith of retailers. (video footage) |
|
2:45 — 3:15 |
Dann Paquette and Martha Holley-Paquette
Co-Founders
Pretty Things Beer & Ale Project |
A Tale of Two Gypsies: The growing issues affecting gypsy and contract breweries in a crowded craft marketplace. (video footage) |
|
3:15 — 3:40 |
Networking Break |
|
3:40 — 4:10 |
Terry Lozoff
Executive Vice President
Antler Agency |
Marketing Strategy – Promoting your Craft: Experiential marketing initiatives for craft brewers. (video footage) |
|
4:10 — 4:40 |
Craig Purser
President and CEO
National Beer Wholesalers Association |
An Evolving Distributor Landscape: As craft matures, what changes is it bringing to the supplier/distributor relationship? (video footage) |
|
4:40 — 5:10 |
Dave Engbers
Co-Founder
Founders Brewing Company |
From the Brink of Bankruptcy to a Sales Bonanza: Learning to manage and maintain accelerated growth just a few years after nearly going out of business. (video footage) |
|
5:10 — 5:30 |
Brewers Round Table |
A group discussion featuring some of the day’s presenters that looks to the future of the craft beer industry. (video footage) |
|
5:30 — 7:00 |
Beer & Networking Reception |