7:45 — 9:00
Registration and Breakfast

9:00 — 9:05
BevNET.com Inc. Founder John Craven
Brewbound.com Editor Chris Furnari
Opening remarks and introduction of the day’s activities. (video footage)

9:05 — 9:35
Jim Koch
Founder and Chairman
Boston Beer Company
Keynote – Innovation Strategies: Pushing style boundaries while maintaining identity. (video footage)

9:35 — 9:55
Bill Pecoriello
Craft’s Growing Share On-Premise: A presentation of restaurant and bar craft data. (video footage)

9:55 — 10:15
Chris Snyder, VP of Purchasing, Bertucci’s Restaurants
Jamie Walsh, Bar Manager,
Stoddard’s Fine Food & Ale
Bill Pecoriello, CEO, GuestMetrics
At the Tap: The on-premise environment for craft. (video footage)

10:15 — 10:45
Networking Break

10:45 — 11:15
Liz Crews
VP Analytic Lead for Beverage Alcohol Practice
By the Numbers: Tracking emerging channels for craft beer. (video footage)

11:15 — 11:45
Simon Thorpe
President and CEO
Duvel Moortgat USA & Brewery Ommegang
Illustrating Sales Strategy – The Luxury Craft Brand: A case study on the profitability of the super high-end craft beer segment. (video footage)

11:45 — 12:25
Richard Doyle and Daniel Kenary
Harpoon Brewery
The All-Important Local Icon: A case for the regional brewery business model. (video footage)

12:25 — 1:25

1:25 — 1:45
Dan Fulham
President & COO
Fulham & Co.
The Buyout: A discussion on craft beer investing with the Long Trail Brewing Co. president. (video footage)

1:45 — 2:15
Andy Thomas
President of Commercial Operations
Craft Brew Alliance
Building a National Portfolio: Portfolio management and national distribution strategies for craft brewers.(video footage)

2:15 — 2:45
Tom Fox
CM Profit Group
Craft Data Strategies: How craft brewers can leverage sales data to improve their position and win the faith of retailers. (video footage)

2:45 — 3:15
Dann Paquette and Martha Holley-Paquette
Pretty Things Beer & Ale Project
A Tale of Two Gypsies: The growing issues affecting gypsy and contract breweries in a crowded craft marketplace. (video footage)

3:15 — 3:40
Networking Break

3:40 — 4:10
Terry Lozoff
Executive Vice President
Antler Agency
Marketing Strategy – Promoting your Craft: Experiential marketing initiatives for craft brewers. (video footage)

4:10 — 4:40
Craig Purser
President and CEO
National Beer Wholesalers Association
An Evolving Distributor Landscape: As craft matures, what changes is it bringing to the supplier/distributor relationship? (video footage)

4:40 — 5:10
Dave Engbers
Founders Brewing Company
From the Brink of Bankruptcy to a Sales Bonanza: Learning to manage and maintain accelerated growth just a few years after nearly going out of business. (video footage)

5:10 — 5:30
Brewers Round Table A group discussion featuring some of the day’s presenters that looks to the future of the craft beer industry. (video footage)

5:30 — 7:00
Beer & Networking Reception