November 2012

  • 7:45 – 9:00 – Registration & Breakfast
  • 9:00 – Welcome – Opening remarks with Brewbound.com Editor, Chris Furnari.
  • 9:05 – 9:50 – A Case for Strategic Growth (video footage) – A Keynote Address by Kim Jordan, CEO and Co-Founder, New Belgium Brewing Co. Followed by Q&A.
  • 9:50 – 10:30 – Looking Beyond the Balance Sheet (video footage)  – Why a broader strategic vision is critical for the success of craft brands and the entire craft industry featuring Tony Magee, founder, Lagunitas Brewing Co. Followed by Q&A.
  • 10:30 – 11:00 – Local Brand Building via Whole Foods (video footage) – A discussion on how craft brewers can utilize Whole Foods and its marketing assets to build a brand at the local level. Featuring Meg Gill, co-founder, Golden Road and Dwight Detter, local forager, Whole Foods.
  • 11:00 – 11:30 – NETWORKING BREAK
  • 11:30 — 11: 50 – Crunching The Numbers of Craft (video footage) – A behind the scenes look at the emerging channels for craft beer featuring Danny Brager, VP/Group Director, Beverage Alcohol Team – The Nielsen Company. Followed by Q&A.
  • 11:50 – 12:30 – The Financing Environment For Craft (video footage) – Identifying the factors that can sustain or derail crafts momentum. Featuring Townsend Ziebold, managing partner, First Beverage Group. Followed by Q&A.
  • 12:30 – 1:30 – LUNCH
  • 1:35 — 2:00 – Craft Beer Distribution at a Crossroads (video footage) – Exploring the relationship between craft brewers and wholesalers. Featured panelists include Steve Zulanas, VP of Sales, Allied Beverages; Thomas Haas, VP of Sales, Matagrano, Inc.; Jace Milstead, Craft Brand Manager, Ace Beverage Co.
  • 2:00 – 2:30 – Craft’s New Frontier (video footage) – A discussion on the growth of craft beer activity in the convenience channel. Featuring Steve Jannuzzo, national convenience manager, Sierra Nevada.
  • 2:30 — 3:00 – Raising Capital with the Crowd (video footage) – How craft brewers can source capital using online crowdfunding platforms. Featuring Brian Meece, CEO, RocketHub.
  • 3:00-3:30 – NETWORKING BREAK and BEER SAMPLING
  • 3:30 – 4:10 – Improving the Brand Message (video footage) – How craft brewers can stand out on shelf and build a powerful brand image. Wth Paul Evers, founder, tbd Creative. Followed by Q&A.
  • 4:10 – 4:30 – Going Mobile (video footage) – How can craft brewers leverage the many advantages of a mobile platform? Featuring Melani Gordon, Co-Founder, Taphunter.com.
  • 4:30 – 5:10 – Crafting Chances (video footage) – A presentation on managing risk and accelerating innovation with Dale Katechis, founder, Oskar Blues. Followed by Q&A.
  • 5:10 – 5:30 – Brewers Round Table (video footage) – A group discussion that looks to the future of the craft beer industry. With Kim Jordan, Dale Katechis and Tony Magee.
  • 5:30 – 6:30 – Beer & Networking Reception