How Eugene Kashper is transforming the 172-Year Old Pabst Brewing Company into an “Underdog Startup”

When the millionaire owner of the fifth largest beer supplier in the U.S. stands on stage in front of hundreds of beer distributors and describes his company as a “small, upstart, underdog brewer,” it’s extremely hard not to roll your eyes. But that doesn’t mean Kashper, who together with TSG Consumer Partners, a private equity firm with offices in San Francisco and New York City, purchased the 172 year-old Pabst Brewing Company at the end of 2014, isn’t thinking like an entrepreneur.