Boston, MA – Drizly, the revolutionary way to shop for adult beverages online, has named 360PR+ as public relations agency of record. Drizly is the fast-growing leader in e-commerce solutions for beer, wine and spirits and is now available in more than 40 cities across the U.S. and Canada. By partnering with best-in- class local retailers for fulfillment, such as one-hour delivery and in-store express pickup, Drizly is able to offer customers an unparalleled shopping experience for alcohol.
360PR+ is executing an integrated plan for Drizly that encompasses earned media, consumer events and social media strategy. The agency’s work for Drizly builds on 360’s experience across the category, spanning brown spirits, white spirits, cider, beer and other carbonated malt beverages.
“We were impressed by 360PR’s deep expertise and passion for our category, its consumer lifestyle insights and critical understanding of the tiered system that underpins adult beverage distribution and sales,” said Malcolm Faulds, SVP Marketing, Drizly. “Their strong relationships with media and influencers who matter to adult beverage consumers have already made an impact for us.”
“We have been huge fans and customers of Drizly since its launch and couldn’t be happier to join their team, to help accelerate consumers’ and adult beverage marketers’ awareness and understanding of all that Drizly has to offer,” said Rob Bratskeir, Executive Vice President at 360PR+.
360PR+ is a premier consumer PR and marketing agency, recognized as an Agency of the Year and a Best Agency to Work For. 360PR+ counts among its clients some of the most revered consumer brands, as well as emergent players disrupting entire categories of consumer goods and services. 360PR+ offers clients expertise in public relations, social media and digital communications, with offices in Boston, New York, San Francisco and Washington, D.C. and partners in 100 other cities through PROI Worldwide. For more information, visit www.360PR.plus.