BEND, Ore.– Deschutes Brewery, a tried and true brand celebrating thirty two years of craft brewing this June, announces a limited release to embrace love, equality and diversity in honor of Pride. Inspired by the brewery’s LGBTQIA+ community, and Deschutes’ long-standing support of Pride Northwest, Bubbles & Brunch was crafted as a symbol of the company’s commitment to treating every person with equality, kindness and respect.
The family and employee owned business collaborated with their LGBTQIA+ co-owners to craft this Beerlini style fruited lager developed at the Portland Pub brewery. Inspired by the “Bellini”, a popular champagne cocktail typically served with brunch, this lager is clean and crisp, and very easy drinking with champagne-like effervescence and a dry finish. Bubbles & Brunch brings delicate peach flavors combined with a slight tartness in the beer from the addition of white grapes and vanilla notes from the hops.
$1 per 6 pack will be donated to SMYRC, the Sexual & Gender Minority Youth Resource Center in Portland, Oregon.
“Our Pride Beer makes us exactly that, proud,” said Jake Harper, head brewer based at the Portland brewery. “Proud of the many LGBTQIA+ voices within Deschutes, their individual stories of love, activism, overcoming obstacles, and being true to oneself.”
Although Pride festivities will look different this year, Deschutes will begin the celebration early, launching this exciting new beer to their Oregon community through online sales today.
Bubbles & Bruch Beerlini is 5% ABV and 25 IBUs and will be available for a limited time in 12-ounce, 6 pack cans. www.deschutesbrewery.com.
About Deschutes Brewery
Deschutes Brewery, family and employee owned since 1988, is one of the quintessential beers of the Pacific Northwest. Founded on the guiding principles of true craftsmanship, ultimate quality, and extraordinary consumer experience, Deschutes Brewery is recognized for defining beers such as Black Butte Porter, Mirror Pond Pale Ale, Fresh Squeezed IPA and the non-stop release of pioneering small batch experimental and barrel-aged beers. Deschutes can be found at its brewpubs in Bend and Portland, Oregon, Tasting Rooms in Bend, and Roanoke, Virginia and at accounts in 31 states across the country. Visit Deschutes Brewery’s beer finder at deschutesbrewery.com/beer-finder/ to find a Deschutes beer near you. www.deschutesbrewery.com
About SMYRC
SMYRC provides a safe, supervised, harassment-free space for sexual and gender minority youth ages 13-23 who participate in positive activities like art, music, community organizing, open mic nights, drag shows, and support groups and receive services including case management, counseling, education, and more. With the goals of increasing academic success and access to jobs, reducing poverty and school drop-out, SMYRC honors, empowers, and supports LGBTQ youth to be their best selves and become leaders in their communities.