On this week’s Brewbound Frontlines, Danelle Kosmal, VP of Beverage Alcohol Practice at Nielsen, analyzes hard seltzer sales trends during the coronavirus pandemic, and leaders from Press Premium Alcohol Seltzer, Nauti Hard Seltzer and Bubs Hard Seltzer discuss how their regional and national brands are competing in the fast-growing segment.
Guests include Archie Gleason, VP of sales for Bubs maker Sycamore Brewing; Amy Walberg, co-founder of Press Premium Alcohol Seltzer; and Christian McMahan, president of Wachusett Brewing Company, which makes the Nauti and Country Hard Seltzer lines; and Danelle Kosmal.
Press and Nauti are some of the earliest entrants to the category, with launches in 2015 and 2016, respectively. Bubs launched just as COVID-19 pandemic stay-at-home orders began, and Country, a line of fruit-flavored lemonade seltzers, debuted in May.
Brewbound Frontlines is live every Thursday at 3 p.m. EST and viewers are encouraged to submit questions for our panelists via text at (617) 336-8560.
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Published by BevNET.com Inc., Brewbound is a leading industry trade publication providing comprehensive information about the beer space, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage segment via a series of nationwide meetups and multi-day business conference