Brewbound Data Club: IRI on the State of the Beverage-Alcohol Industry Halfway Through 2022

Halfway through 2022, the beverage-alcohol industry is facing an unending wave of headwinds.

Scott Scanlon, EVP of market research firm IRI’s beverage-alcohol vertical, shares the firm’s mid-year report card for the bev-alc industry. Scanlon strikes an optimistic tone for the beer category for the rest of 2022.

Find out why he believes beer is on the verge of a strong second half of the year and more in the presentation above.