Boelter Beverage Announces Rebranding Partnership with Granite City Food & Brewery

Waukesha, WI — The Boelter Beverage Group, a leading supplier of branded glass and barware in the brewing industry, and Granite City Food & Brewery, a polished casual American restaurant and microbrewer with 30 locations in 13 states, announce a partnership to refresh the restaurant’s corporate brand identity and each of its microbrews.

The move coincides with Granite City’s restaurant makeovers currently underway and the new look for its future restaurants. “We had been searching for the right design group, who not only understood our business, but captured the essence of our brand,” said RJ Nab, Director of Field Brewing Operations at Granite City. “Boelter presented ideas and a vision for our craft beer brands that made it seem like they read our mind.”

Boelter’s creative services group first assignment was to update Granite City’s logo, followed by logo and label designs for their current microbrews. Rebranding their seasonal beers is next on the list. In addition to the new identity and packaging work, Boelter will design new glass and barware, including tap handles as well as merchandise and apparel.

“We’ve been in the business of branding glassware for four decades, but this new partnership underscores the branding expertise and design talents of our creative services team,” said Rick Boelter, President of Boelter Beverage Group. “Whether it’s glassware or apparel, we’ll make your beer look as good as it tastes.”

About Boelter Beverage

Boelter Beverage is a full-service branding and custom merchandise, glass and barware supplier, offering turnkey programs to market, serve and unlock your beer brand’s potential since 1970.

About Granite City Food & Brewery

Granite City Food & Brewery Ltd. develops and operates two casual dining concepts:

Granite City Food & Brewery and Cadillac Ranch All American Bar & Grill. Granite City Food & Brewery is a polished casual American restaurant that features a great dining experience with affordable, high-quality menu items prepared from made-from- scratch recipes, served in generous portions. There is a brewery onsite, serving handcrafted microbrews through our patented, onsite brewing process called Fermentus InterruptusTM, making micro brewing for multiple locations more efficient. Granite City opened its first restaurant in 1999 and is expanding nationwide.

Cadillac Ranch restaurants feature freshly prepared, authentic, All-American cuisine in a fun, dynamic environment. Its patrons enjoy a warm, rock ‘n roll inspired atmosphere, with plenty of room for friends, music, and dancing. The Cadillac Ranch menu is diverse with offerings ranging from homemade meatloaf to pasta dishes, all freshly prepared using quality ingredients. The company purchased its first Cadillac Ranch in November 2011 and has since purchased 5 more along with its intellectual property. The Company currently operates 5 Cadillac Ranch restaurants in 5 states.

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