New York, San Francisco, Beyond! – October 28, 2010 America’s smallest, biggest and most award-winning
Jewish (and now Sideshow Freak) Beer Company, Shmaltz Brewing celebrates its 14th year of brewing with the
special release of three of the Most Extreme Chanukah Offerings including Jewbelation 14® (Release Date:
November 1, 2010), HE'BREW Holiday Gift Pack® (Release Date: November 1, 2010), and barrel-aged
Vertical Jewbelation® (Release Date: December 1, 2010). Jewbelation 14® and Vertical Jewbelation® will
be nationally available in 22 oz. bottles and a very limited amount of draft for select bars, and will also be
available in 12 oz. bottles in the HE'BREW Holiday Gift Pack®.
Brewed with 14 malts, 14 hops, and soaring to 14% alc., Jewbelation 14® marks Shmaltz's boldest anniversary
ale to date. Since its inception in 2004, Shmaltz’s Jewbelation® series has been touted by critics receiving top
accolades including “5 Stars” from Celebrator Beer News, “Best Holiday Beer” by Pacific Brew News, and
Playboy Magazine pegging Jewbelation Twelve® as one of the "Best Winter Brews." A recent issue of Beer
Advocate (Volume II, Issue VIII) commented, “Today, Jeremy Cowan of Shmaltz Brewing Company is
arguably making some of the best contract-brewed beers in America.”
HE'BREW Holiday Gift Pack® features all seven recipes of the award-winning Jewbelation® series (8 – 14)
plus a bottle of the barrel-aged Vertical Jewbelation®. The 8-beer Gift Pack will come with a custom glass,
Chanukah candles and instructions on how to build your own beer menorah, with artwork by Bay Area
illustrator Chris Blair, and a very special addition of “A Chanukah Prayer” by San Francisco stand-up comedian
and Chronicle cartoonist, Michael Capozzola.
Vertical Jewbelation® is a very rare brew as it is a blend of all seven recipes of Jewbelation® barrel-aged in
Sazerac 6-year rye whiskey barrels throughout 2010.
In December 2010, Shmaltz will host special events at acclaimed beer bars across the country featuring all eight
Jewbelation® beers for the eight nights of Chanukah. Detailed event information can be viewed on
www.shmaltzbrewing.com.
This holiday season also marks the launch of Shmaltz Brewing proprietor Jeremy
Cowan's debut book, Craft Beer Bar Mitzvah: How it Took 13 years, Extreme Jewish
Brewing, and Circus Sideshow Freaks to make Shmaltz Brewing Company an
International Success. A small business memoir tracking 13 years of brewing up
delicious beer and delicious shtick, Cowan divulges his take on creating a successful
national brand and all the fun and unexpected turns he has experienced along the way.
With over 8 million bottles of beer sold to date, Craft Beer Bar Mitzvah takes readers
on a wild ride with the head of one of today's most talked about and award winning
Jewish Freak Show Craft Breweries. Craft Beer Bar Mitzvah will be available for
purchase on www.shmaltzbrewing.com beginning December 1, 2010, and will appear
on shelves at bookstores, craft beer specialty stores and Jewish gift shops across the
country starting February 1, 2011.
About Shmaltz Brewing Company
Shmaltz Brewing Company was recently named "Best American Craft Brewer" and won the "Best In Show
2010" title by Beverage World Magazine, after being named "Breakout Brand" for 2009. Shmaltz was also
included in the "Top 20 Fastest Growing Bay Area Companies" by San Francisco Business Times, and is a
recipient of the "Distinguished Business Award" by the Brooklyn Chamber of Commerce.
Established in San Francisco in 1996 with the first batch of 100 cases of HE'BREW Beer® bottled, labeled, and
delivered by hand, Shmaltz has sold over 8 million bottles of beer to date. Along with their acclaimed line of
HE'BREW Beers®, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers® with
seven featured attractions including Coney Island Lager®, Albino Python®, Sword Swallower®, Human
Blockhead®, Mermaid Pilsner®, Freaktoberfest®, and Luna Lager(TM). Proceeds help Coney Island USA, a
501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in
Brooklyn's historic Coney Island neighborhood.
Shmaltz offerings are available in over 25 states through over 30 wholesalers at more than 1500 retail specialty
shops across the U.S. including Beverages & More, Whole Foods, Total Wine, select Krogers, and Cost Plus.