Crowded beer market? I'll help tell your brewery's unique story!

I'm a marketing advisor that helps craft breweries tell their unique stories, growing sales and loyalty from an engaged audience motivated to discover and share.  With over 20 years experience in brand building, loyalty marketing and storytelling for brands like Sierra Nevada Brewing Company, Jim Beam, Paterno Wines and Oakley, plus time as an assistant brewer for BJ's Restaurants, I offer breweries the confidence that they have a partner who understands the industry and what it takes to win.  Below are sample market studies evaluating the marketing and promotional efforts of breweries in growing craft markets:

Columbus, OH: 30+ breweries

Sacramento, CA: 70+ breweries

Market Study: Craft Beer in Omaha, NE

Omaha, NE: 16+ breweries

Visit scottkolbe.com to learn more about marketing services offered to breweries, including:

WORKSHOPS AND ENGAGEMENTS

On-site and video events to help secure the foundation of your brand story, catered to the unique needs of your business with output that can be put to use immediately.

WRITE YOUR BRAND STORY IN 3 SENTENCES.

Tell the origin story · Develop company mission and vision statements · Describe your company business, products and services · Highlight quality and features · Create brand positioning blueprints · Test for success

TALK WITH CUSTOMERS LIKE FAMILY.

Distinguish between your current and ideal customers · Know their motivations and barriers to buy · Isolate pain points · Create a customer profile · Practice speaking in a customer voice

OUTSMART COMPETITORS BY SHORING UP GAPS.

Identify key competitors and assess their marketing efforts · Evaluate customer perception and engagement · Compare messaging and campaigns · Audit marketing channels · Score and rank competitors

IDENTIFY CONTENT WORTH SHARING.

Pull everything you know about the company, brand and customer together in a single marketing handbook · Identify content owners and curators · Define measurable goals · Evaluate 10 messaging outlets on storytelling ability

BUILD A BUDGET WITHOUT BREAKING THE BANK.

Organize your financials · Know your sales funnel · Estimate your operating costs · Select a budgeting method · Consider growth · Understand trends · Create a working budget · Test and optimize

CHAMPION YOUR PLAN BY DELEGATING.

Prioritize channels · List necessary skillsets · Audit your resources · Develop job descriptions · Look outside for help · Create a request for proposal (RFP) · Evaluate response · On-board partners

PROJECT AND PERFORMANCE MANAGEMENT

Resources to extend the capabilities of your team, providing the full spectrum of marketing and engagement services.

  • Set up and manage your own website
  • Increase your search engine ranking
  • Launch your first digital ad campaign
  • Set up an email newsletter service
  • Enable your website for online shopping
  • Capture photo and video content that sells
  • Set up your social media accounts
  • Maximize your digital presence
  • Engage local media opportunities
  • Evaluate sponsorship or donation
  • Design your first industry press release
  • Develop a corporate responsibility message
  • Ideate brand and product names
  • Evaluate loyalty programs
  • Create training materials
  • Practice industry-leading customer service
  • Collect customer insights and research
  • Design product logos and packaging

Send Inquiry

Posted at 06/27/2018 3:52 PM

Last Updated at 06/27/2018 6:20 PM