Crowded beer market? I'll help tell your brewery's unique story!
I'm a marketing advisor that helps craft breweries tell their unique stories, growing sales and loyalty from an engaged audience motivated to discover and share. With over 20 years experience in brand building, loyalty marketing and storytelling for brands like Sierra Nevada Brewing Company, Jim Beam, Paterno Wines and Oakley, plus time as an assistant brewer for BJ's Restaurants, I offer breweries the confidence that they have a partner who understands the industry and what it takes to win. Below are sample market studies evaluating the marketing and promotional efforts of breweries in growing craft markets:
Visit scottkolbe.com to learn more about marketing services offered to breweries, including:
WORKSHOPS AND ENGAGEMENTS
On-site and video events to help secure the foundation of your brand story, catered to the unique needs of your business with output that can be put to use immediately.
WRITE YOUR BRAND STORY IN 3 SENTENCES.
Tell the origin story · Develop company mission and vision statements · Describe your company business, products and services · Highlight quality and features · Create brand positioning blueprints · Test for success
TALK WITH CUSTOMERS LIKE FAMILY.
Distinguish between your current and ideal customers · Know their motivations and barriers to buy · Isolate pain points · Create a customer profile · Practice speaking in a customer voice
OUTSMART COMPETITORS BY SHORING UP GAPS.
Identify key competitors and assess their marketing efforts · Evaluate customer perception and engagement · Compare messaging and campaigns · Audit marketing channels · Score and rank competitors
IDENTIFY CONTENT WORTH SHARING.
Pull everything you know about the company, brand and customer together in a single marketing handbook · Identify content owners and curators · Define measurable goals · Evaluate 10 messaging outlets on storytelling ability
BUILD A BUDGET WITHOUT BREAKING THE BANK.
Organize your financials · Know your sales funnel · Estimate your operating costs · Select a budgeting method · Consider growth · Understand trends · Create a working budget · Test and optimize
CHAMPION YOUR PLAN BY DELEGATING.
Prioritize channels · List necessary skillsets · Audit your resources · Develop job descriptions · Look outside for help · Create a request for proposal (RFP) · Evaluate response · On-board partners
PROJECT AND PERFORMANCE MANAGEMENT
Resources to extend the capabilities of your team, providing the full spectrum of marketing and engagement services.
Posted at 06/27/2018 3:52 PM
Last Updated at 06/27/2018 6:20 PM