Market Sales Manager - East Tennessee

Sierra Nevada Brewing Company


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Get to Know This Role

The Market Sales Manager, East Tennessee is responsible for executing within key on- and off-premise accounts by growing sales and market share through product distribution, display execution and promotion within the market. This position will concentrate on key markets within East Tennessee, primarily Knoxville and Chattanooga. The ideal candidate will be located in Knoxville, TN. This role will provide wholesaler management coverage with direction from the District Sales Manager. The Market Sales Manager will spend approximately 80% of their time in retail execution.

What You Will Do

  • Call on existing account base within market to obtain new distribution, execute promotional activity and increase market share
  • Solicit new business to increase volume/distribution/share within the assigned market
  • Identify retail opportunities and sell/execute against those opportunities
  • Ensure proper merchandising of product and point-of-sale materials within market and according to our brand standards
  • Generate sales by maintaining/increasing shelf facings and positioning
  • Merchandise and service accounts according to brand standards including our Q/A measures- clean POS, rotate stock, check code dates, packaging repair/replacement, etc.
  • Identify field quality concerns and report using appropriate procedures (Formstack forms, Keg Return Merchandise Authorization (RMA)).
  • Coordinate events and promotions to deliver greater brand awareness and stimulate sales
  • Conduct staff educations, beer tastings and other events as needed
  • Execute monthly National Account opportunities: On- and Off-Premise: securing displays, ensuring beer placement, closing gaps, checking quality and POS support, Coordinate with wholesaler on National Account mandates, Provide feedback to National Account team as to what is working at retail and challenges

Please Apply if You Have

  • Bachelor's Degree in Business or Marketing required or any combination of education and/or experience from which comparable knowledge, skills, and abilities have been achieved
  • 2 years business to business experience required and
  • Previous sales experience in the alcohol beverage industry preferred
  • Ability to gain an in depth knowledge of state and federal liquor laws required
  • Demonstrated ability to consistently achieve company business plan goals, including volume, distribution, and profitability
  • Strong organization and time management skills
  • In-depth knowledge of Sierra Nevada Brewing Co.’s history, culture, and product
  • Ability to interface with various levels of management at both retail and wholesale
  • Excellent organizational, analytical, communication and presentation skills
  • Excellent sales skills
  • Self-motivated and ability to work with limited amount of direction; ability to work both independently and within a team to accomplish goals
  • Driver's License free of any major moving violations in the last three years upon hire required
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