Lord Hobo Brewing Company
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About Lord Hobo Brewing Co.
Lord Hobo Brewing Company (LHBCo), located in Woburn, MA, is known for its hop-forward, New England-style beers like Boomsauce, Glorious, and Hobo Life, to name a few. We are currently investing in our facility, equipment, and people to continue with our aggressive growth plans and we are searching for strong candidates to join our team. If you are excited by the challenge of fast-paced growth, and if your skills, experience, and career aspirations fit the opportunity described below, then we’d love to hear from you.
About the VP Sales role:
The Lord Hobo Brewing Company VP Sales is responsible for managing an experienced and aggressive sales team, obtaining/maintaining key customer relationships, and delivering annual targets through a concise sales strategy and planning process with Distributors. This position will also work closely with the marketing team, brewery operations team to ensure efficient delivery of Lord Hobo products to Distributors. The VP Sales will be an integral member of the Lord Hobo Management Team and will participate in the planning, development, and execution of key beverage business objectives. They know their job is to build our brand’s footprint, assist in driving sales velocity, and they welcome the challenge of growth that comes with this role.
Key Duties & Responsibilities:
Develop annual and multi-year sales plans in support of organization’s strategic goals and objectives, including distributor and multi-channel selling strategies and tactics
Knows how to build a regional strategy across a growing product portfolio which includes beer, liquor/spirits, and other product segments
Develop strategies and brand priorities for inclusion in annual business planning meetings for both national accounts and distributor partners. Work directly with Distributors during annual, quarterly, and monthly business planning meetings
Comfortable on the road visiting with Distributors, and retail accounts
Oversee and evaluate all existing markets with the sales team to ensure success
Comfortable driving both On and Off premise sales initiatives and defining budgeting requirements for Lord Hobo vs the Distributor network
Comfortable identifying and developing plans regionally that accelerate long-term growth
Deliver sales presentations to key clients or distributors in coordination with regional managers
Develop, groom, and evaluate, the sales department, while recommending and executing changes as required for continued long-term growth
Ability to adjust sales team make-up to meet changing market & competitive conditions
Lead, coach and challenge the sales team and provide accountability for meeting deadlines of tangible deliverables while ensuring customer service standards are met
Responsible for developing and managing a sales team capable of carrying out needed sales and service initiatives. Identify key metrics of success relative to the performance of the sales team and ensure accountability for their performance
Analyze and control expenditures of the sales team to conform to budgetary requirements Make any necessary adjustments to expenditures throughout the fiscal year while being sensitive to the company’s operating budget
Understands, leverages the power of our retail businesses to create deeper interactions with Distributors and Retail accounts
Bachelor's and/or Master’s degree in related field or equivalent required
10+ years of experience in the brewing industry, preferably within a top 100 brewery in the United States
Experience, knowledge and demonstrated skills relating to distribution, national accounts, retail sales, market analytics, inventory management, forecasting and budgeting
Required experience in leading the development of beer and liquor / spirit brands
Proven track-record of growth or turn-around in the beverage industry
Has managed a sales team and set KPIs
Proven track record of building brands through Distributor partnerships
Proven track record of working with national accounts
Proven track record of working in the New England market and particularly in core markets
Superior verbal and written communication skills
Strategic mindset: big picture thinkers – knows what the plan is how to execute what the plan is today and how to evolve that plan over the next five years across a growing product portfolio
Leadership - the candidate inspires and motivates the team to perform at a high level. The candidate is willing and accepts feedback from others
Analytical - the candidate can strategically process information quickly and efficiently
Adaptable – ability to adapt to a rapidly changing workplace and marketplace. The candidate can pivot to produce favorable results while managing change, delays, or unexpected events
Entrepreneurial - the candidate must possess an unrelenting desire to grow the business and provide quantitative and qualitative information on how to do so.
Collaborator, communicator, and strong team leader
Trustworthy and respectful
Continuously seeks self-improvement
Comfortable under pressure
Comfortable in a fast-paced environment
Computer skills - the candidate must be proficient in utilizing all sales tools (SAP/Netsuite, VIP, Karma, IRI Data, PPT, EXCEL, etc.) – must be able to build their own analyses – while also leveraging/delegating to their sales team resources - as and when required
Provides timely and helpful information to others across the organization
Reports directly to the CEO
As a member of the Management Team, works closely with all other members
Oversees and manages the Sales team
Will work directly with the VP of Marketing (lateral) to develop long-term cohesive plans, programs, and activations
Works with key relationships and connections with top vendors, distributors, and retailers
Lord Hobo offers competitive compensation packages and, for the ideal candidate, we are prepared to offer relocation assistance and performance-based bonuses.
Our benefits package includes: medical, dental, vision, supplemental insurances, 401k, and generous paid time off.
How to apply:
If you are ready to join the Lord Hobo team, email your resume and a cover letter to email@example.com.
Lord Hobo Brewing Company is proud to be an equal opportunity employer.