Bay Area Sales Manager

Schilling Cider

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We are seeking a high performing Bay Area Sales Manager! The Bay Area Sales Manager is responsible for executing within off and on-premise accounts by growing sales and market share through product distribution, display execution, and promotion. This role will be focused on the retail execution of Schilling Cider brands. The Area Sales Manager will spend approximately 85% of their time in the field. The ideal candidate is passionate, enjoys fermentations, positive, and highly motivated!

Schilling Cider has always strived to create a fun and productive workplace that every employee can be proud of. We foster a culture of creativity and continuous improvement with many avenues of potential growth, no matter where you start. Bring your craft beverage passion and experience to Schilling Cider!

** Schilling Cider is an Equal Opportunity Employer **


  • Develop and execute the Schilling sales plan to grow the greater Bay Area Market
  • Work closely with Regional Manager to build & execute Weekly, Monthly, Quarterly Plans to achieve annual market goals
  • Develop and maintain strategic relationships with key retailers
  • Represent Schilling Cider at festivals, dinners, tastings, and events within territory
  • Increase distribution while educating retailers, restaurateurs, and consumers on the Schilling Cider portfolio
  • Call on existing account base to gain new distribution, execute promotional activity, and increase market share
  • Develop new business to increase volume/distribution/share within assigned area
  • Identify retail opportunities and sell/execute against those opportunities
  • Ensure proper merchandising of product and point-of-sale materials according to brand standards
  • Generate sales by maintaining/increasing shelf facings and positioning
  • Coordinate events and promotions to deliver greater brand awareness and stimulate sales
  • Execute monthly Chain Account opportunities – closing authorization gaps, gaining displays, merchandising shelves/backstock, POS support, implementing company programming
  • Clear and effective communication with distributor partners regarding retail opportunities and authorizations
  • Provide essential feedback to Chain Account and Marketing teams about retail successes and challenges
  • Accomplish sales goals in alignment with our CIDER Selling Process
  • Coordinate and conduct General Sales Meetings with all wholesaler channel teams


  • Compile and submit reports on assigned area and general market information to management team and wholesaler
  • Keep business calendar up to date and scheduled 60 days out
  • Utilize sales tools (KARMA, VIP, Nielsen, IRI, etc.) effectively
  • Recap weekly KARMA accomplishments to wholesaler
  • Communicate chain activity, new item launches, and incentive opportunities
  • Pivot various aspects of distributor management based on business needs
  • Coordinate with wholesaler on commitment closure opportunities


  • Lead by example and take initiative
  • Possess a true entrepreneurial spirit
  • Can work independently and as a part of a team
  • Are energetic, outgoing, organized, and motivated problem solvers
  • Are passionate about craft cider and have deep knowledge of the local craft market
  • Have strong sales, communication, and presentation skills
  • Willing to travel multiple times per year
  • Have previous sales experience in the alcohol beverage industry
  • Has a desire to create a long-term career path within Schilling Cider


  • Must be 21+ years of age
  • Must be fully vaccinated for COVID-19, or have your second shot appointment scheduled
  • Currently reside in or commuting distance to the greater Bay Area
  • Passion for cider and the beverage industry
  • Valid Driver’s License, good driving record, and a reliable automobile
  • Comfort with mobile technology and MS suite
  • Ability to handle and maneuver 30lb cases and team lift kegs
  • Ability to occasionally work nights and weekends
  • Lead by example and taking initiative; be outgoing and approachable
  • Be self-driven and self-motivated
  • Work independently and as part of the team
  • Be an energetic, organized, and a motivated problem solver
  • Exemplify the company’s values while representing our brands
    Ask for help when needed


  • Starting salary range of $60,000 - $65,000 + bonus, depending on experience and qualification
  • Medical/Dental/Vision insurance, matching retirement plan, PTO, annual hobby stipend, and cider of course
  • Fun working environment in a growing industry

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don't believe you meet every one of our qualifications described. If you are unsure whether you meet the qualifications of this position, or how this would be determined, please feel free to contact to discuss.

Please click the "APPLY FOR THIS JOB" button.  Both a Cover Letter and Resume are required for consideration.

Apply for this Job