Northern California Area Sales Manager

Schilling Cider


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Schilling Cider – Northern California Area Sales Manager

We are seeking a high performing Northern California Area Sales Manager! The Area Sales Manager is responsible for executing within off and on-premise accounts by growing sales and market share through product distribution, display execution, and promotion. This role will be focused on the retail execution of Schilling Cider brands. The Area Sales Manager will spend approximately 85% of their time in the field. The ideal candidate is passionate, enjoys fermentations, positive, and highly motivated!

Schilling Cider has always strived to create a fun and productive workplace that every employee can be proud of. We foster a culture of creativity and continuous improvement with many avenues of potential growth, no matter where you start. Bring your craft beverage passion and experience to Schilling Cider!


FIELD EXECUTION

  • Develop and execute the Schilling sales plan to grow the greater Northern California Market
  • Work closely with Regional Manager to build & execute Weekly, Monthly, Quarterly Plans to achieve annual market goals
  • Develop and maintain strategic relationships with key retailers
  • Represent Schilling Cider at festivals, dinners, tastings, and events within territory
  • Increase distribution while educating retailers, restaurateurs, and consumers on the Schilling Cider portfolio
  • Call on existing account base to gain new distribution, execute promotional activity, and increase market share
  • Develop new business to increase volume/distribution/share within assigned area
  • Identify retail opportunities and sell/execute against those opportunities
  • Ensure proper merchandising of product and point-of-sale materials according to brand standards
  • Generate sales by maintaining/increasing shelf facings and positioning
  • Coordinate events and promotions to deliver greater brand awareness and stimulate sales
  • Execute monthly Chain Account opportunities – closing authorization gaps, gaining displays, merchandising shelves/backstock, POS support, implementing company programming
  • Clear and effective communication with distributor partners regarding retail opportunities and authorizations
  • Provide essential feedback to Chain Account and Marketing teams about retail successes and challenges
  • Accomplish sales goals in alignment with our CIDER Selling Process
  • Coordinate and conduct General Sales Meetings with all wholesaler channel teams


SALES ADMINISTRATION

  • Compile and submit reports on assigned area and general market information to management team and wholesaler
  • Keep business calendar up to date and scheduled 60 days out
  • Utilize sales tools (KARMA, VIP, Nielsen, IRI, etc.) effectively
  • Recap weekly KARMA accomplishments to wholesaler
  • Communicate chain activity, new item launches, and incentive opportunities
  • Various aspects of distributor management may change based on business needs
  • Coordinate with wholesaler on commitment closure opportunities

IDEAL CANDIDATES

  • Lead by example and take initiative; are gregarious and outgoing
  • Possess a true entrepreneurial spirit
  • Can work independently and as a part of a team
  • Are energetic, organized, and motivated problem solvers
  • Are passionate about craft cider and have deep knowledge of the local craft market
  • Have strong sales, communication, and presentation skills
  • Willing to travel multiple times per year
  • Have previous sales experience in the alcohol beverage industry
  • Has a desire to create a long-term career path within Schilling Cider


REQUIREMENTS

  • Currently reside in or commuting distance to Bay Area
  • Passion for cider and the beverage industry
  • Valid Driver’s License, good driving record and a reliable automobile
  • Comfort with mobile technology and MS suite
  • Ability to handle and maneuver 30lb cases and team lift kegs
  • Ability to occasionally work nights and weekends
  • MUST be 21 years of age

BENEFITS

  • Schilling Cider offers medical and dental coverage, matching retirement, and paid time off.

 ** Schilling Cider is an Equal Opportunity Employer **

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