Director of Sales

Luna Bay

Apply for this Job


Luna Bay Booch is poised for rapid growth and expansion and is seeking a sales management professional to lead the charge. The ideal candidate will be both a brilliant market strategist and have an infectious, charismatic personality that can develop, influence, and motivate staff, retailers, and distributor personnel. This position will report directly to the CEO. It is preferred that this candidate live in Chicago, Illinois.
To apply, please mail your cover letter and resume to with a subject line indicating the role you are applying for.

Essential Functions and Responsibilities Sales strategy:
Create a sales strategy for growth -- market share, sales volume and sales dollars -- that exceeds company goals
Manage and grow key accounts and chain relationships
Must be able to strategize margins and competitive impact
Enable sales management tools
Propose and manage an annual sales budget

 Lead pricing and promotion in collaboration with senior level management
Work effectively with the CEO, director of marketing, productions team to forecast/meet market
Oversee our distributor partners so that dynamic business plans are developed and executed
Decide on new hires and any sales team changes needed
Set strategies in place in each market, provide real time feedback, and oversee all sales team
Ability to coordinate brand information, supply POS material and keep lines of communication open
with state’s distributor network in order to better sell through products

Account support:
Work closely with marketing to develop account related materials and planning weekly events
Oversee direction for events and promotions to deliver greater brand awareness and stimulate
Ensure sales team is calling on existing account base within area to obtain new distribution, execute
promotional activity and increase market share
 Ensure sales team is soliciting new business to increase volume/distribution/share within the
assigned area
Identify retail opportunities and ensure sales team is selling/executing against those opportunities
Ensure sales team is merchandising and servicing accounts according to brand standards including
our Q/A measures
Conduct staff trainings, and attend other events as needed
Provide strong council to all sales team to ensure they are providing exceptional service to assigned

Leadership and management:
Manage and develop the sales team in line with Luna Bay’s goals and objectives
Exhibit work characteristics that set a high standard, encourage teamwork and open

Motivate and lead the sales team to outperform the competition
Attract and retain the best sales talent who meet the Luna Bay culture fit
Provide senior level strategic counsel in terms of business decisions relevant to sales and growth

Bachelor's degree
5-7 years experience in sales alcohol sales (preferred beer sales)
Experience selling at the local, regional and chain level
Strong verbal communication skills
Proven success in leading, overseeing and overseeing a team
Strong relationships with key customers and distributors
In depth knowledge of state and federal liquor laws required
Demonstrable time management and organizational skills
Strong proficiency in Microsoft Word, Excel, Outlook, and PowerPoint
Strong written, oral, and presentation skills are a must
Organization and time management skills required
Flexibility and positive attitude required
Sense of humor. At Luna Bay we work hard – and we like to have fun while we do. Our employees
enjoy and appreciate each other

Work Requirements
Able to lift 30 pounds
Participate in evening and weekend promotions as necessary
Must be able and willing to travel
Compensation: Full time salary with bonus
Benefits: unlimited PTO, medical health care, work hard / play hard atmosphere, free booch!

The above job description is meant to describe the general nature and level of work being performed. It is not an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

            All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

            Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.

            Compensation: Full time salary with bonus
            Benefits: unlimited PTO, medical health care, work hard / play hard atmosphere, free booch!

            Apply for this Job