Field Sales Manager

Narragansett Brewing Company

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Responsible for growing Narragansett Brewing Company volume and market share in the state of Maryland, Washington DC, and Northern VA by:

    • Providing key / secondary retail account coverage through identifying impact accounts with Distributor Management and establish call frequency.
    • Identify retail opportunities, develop, and make sales presentations to retail accounts to sell / drive business growth against those opportunities.  Communicate to the distributor on retail call results and follow-up as needed.
    • Ensure proper merchandising of product is current and meets brand standards.
    • Conduct promotions and samplings when required and attend local craft beer festivals as needed.
    • Execute and Track Retail Programs by, executing Narragansett distributor and brewery programs. Ensure retail distribution targets are achieved. Develop retail sales incentives. Achieve major holiday/sales period display activity and ensure distributor display targets are met. Track store level sales and analyze the business to identify sales opportunities and gaps to achieve sales objectives.
    • Conduct monthly distributor sales meetings to motivate and educate the distributor sales team in selling and promoting Narragansett brands.
  • Execute monthly National/Key Retail Account opportunities: On- and Off-Premises: securing displays, ensuring beer placement, and closing gaps.  Coordinate with wholesaler on National Account mandates; Provide feedback to National Account team as to what is working at retail and challenges. 
  • Conduct Distributor Planning Meetings and Action Plans to assist/participate in the Distributor Annual Business Planning process that drive monthly sales/distribution targets and objectives for each brand/sku. Assist and make recommendations in the development of the price promotion calendar to achieve features and displays. 
  • Train and coach distributor sales reps/merchandisers and develop their skills to help achieve Narragansett sales goals. Sales Summary / Market/Retail Visit Reports are to be submitted weekly to Distributor Sales Management / Brewery Sales Management.
  • Forecasting and Inventory management of beer/merchandise ordering, to ensure no out of stock at retail and that we have market presence at retail as well as support retail accounts to capitalize on impulse consumer purchases.  
  • Fiscal Responsibility to manage trade, travel, entertainment, and price promotional budgets.
  • Responsible for coaching merchandisers / salespeople in properly rotating product. Champion of Audit Mode.
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