Northeast Sales Manager

Fountain Beverage Co.

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Territories including but not limited to NY, MA, CT, RI, VT & ME



·       Manage business, promotions, distribution, innovation, sales, and pricing initiatives to sell our seltzer brand portfolio at chain accounts

·       Develop account plans and budgets, prepare and present account reviews, and communicate activities effectively both internally and externally

·       Build and cultivate effective relationships with internal and external stakeholders 

·       Schedule and conduct ride-with and team sells as required

·       Maintain retail call frequency as required

·       Establish and monitor quality control standards (product freshness, finished product loss)

·       Develop, implement and monitor Key Performance Indicators as it relates to the sales department.

·       Conduct meetings with key buyers to sell in new products, programs and promotional activities

·       Review strategies to increase profitability and sales for products, and buyers, using IRI sales data (when available)

·       Work closely with wholesalers and local field sales personnel to increase brand visibility, and implement, manage, track, and evaluate results of pricing, distribution and space initiatives



·       Bachelor’s degree required

·       Substantive growth in current/most recent position – alcohol brand experience preferred

·       High level of expertise in analyzing information and making informed strategic recommendations

·       Highly organized with ability to manage priorities and coordinate multiple projects 

·       Exposure to retail initiatives with information-based selling responsibilities

·       Effective communications/presentation, follow-up, administrative and organizational skills

·       Understanding of wholesaler network / processes and the three-tier system

·       Ability and desire to work in an entrepreneurial start-up environment


Compensation Package

Salary commensurate with experience.


·       Up to 25% of salary

·       Based on hitting personal volume sales goals

·       Additional team based performance incentives available 

Health benefits available 

Car stipend available


For more information on this position, or to apply, please send your resume and a cover letter to

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