Field Marketing Manager - Charlotte, NC

Sierra Nevada Brewing Co.


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Get to Know Us

Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We’re committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that’s in the brewhouse, with sustainability, or in the great outdoors.

Get to Know This Role

The Field Marketing Manager (FMM) is the Marketing face of the Sierra Nevada brand to the consumer, our distributor partners, event partners, key accounts and our sales counterparts. The FMM is charged with identifying growth and branding opportunities and building plans to help deliver on those opportunities by generating brand affinity, trial, growing brand awareness, driving word of mouth and building long term pull in their assigned territory. The FMM achieves this through flawless strategic planning and execution of Field Marketing tactics such as event activation, influencer seeding / relationships, national program activation, partnering with sales and social media activities. • Purpose: To lead, develop and inspire a small team of Field Marketers and an entire region of Sales people around the company's annual marketing plan and select unique local marketing opportunities that can grow sales and build brand affinity. • Ensure the Sierra Nevada brand is relevant in key geographies by identifying opportunities to build brand affinity and sales, building plans to impact these opportunities and activating against key communities by adding value to consumers experiences. • Scope: Responsible for the in-market activation of the marketing plan for a given geography.

What You Will Do

  • Build activation plans around key events
  • Develop & maintain relationships with key influencers in our relevant key communities
  • Interview and hire staff with the assistance of the department director
  • Manage, lead, motivate and develop employees including performance management, training and development opportunities, and employee relations
  • Appraising performance of employees including resolving issues, addressing concerns and disciplinary action when necessary
  • Identify and build activation plans around events / programs that grow brand affinity
  • Execute and support events in sports & music scenes that are relevant to the market, to Brand DNA and targeted consumers
  • Develop innovative activation elements to impact the consumer
  • Identify & support opportunities to add value to sales counterparts
  • Support & create programs that are integrated with sales and distribution partners and drive distribution and consumer sales

Please Apply if You Have

  • Bachelor's Degree is required, preferably in Marketing, or any combination of education and /or experience from which comparable knowledge, skills and abilities have been achieved. required
  • 5 years experience in Experiential and Brand Marketing experience preferably in CPG / food / beverage required
  • 3 years Supervisory or managerial experience required
  • Strong understanding of local community events
  • Exceptional communication skills, including presentation, verbal and written
  • Strong planning and project management
  • Entrepreneurial personality a must
  • Ability to take initiative and prioritize tasks
  • Proficient in Microsoft Office Suite
  • Strong knowledge of the Craft Beer industry preferred
  • Ability to identify and build plans that address opportunities in the market that will grow brand affinity
  • Good interpersonal skills with the ability to work effectively with individuals and groups at all organization levels; ability to work independently and as part of a team
  • DL - Driver's License upon hire required

Additional Requirements to Consider Before Applying

  • You must be at least 21 years of age to work for Sierra Nevada Brewing Co
  • Selected candidate must pass a pre-employment, post offer background check
  • Selected candidate must pass a pre-employment, post offer driver's license check
  • Candidate must reside or relocate to Charlotte, NC


** This position will remain open until filled; online applications will be reviewed weekly **

Sierra Nevada Brewing Co. is an Equal Opportunity Employer

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