Regional Sales Manager, Northern CA

Alesmith Brewing Company


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AleSmith Brewing Company is dedicated to creating the world’s highest quality beer, while promoting an understanding and appreciation of craft beer and its styles and traditions to those we faithfully call our customers.

If you are passionate about craft beer and interested in helping to support our mission, we are currently looking for a Full-Time Regional Sales Manager for the Northern California territory, to develop and manage distributor accounts, while growing volume and visibility; create new procedures and SOP’s related to new market/product launches and promotional events; and uphold Company philosophy, guidelines, policies, SOP’s and safety procedures in assigned territories.

The ideal candidate will be based out of their home near Sacramento, San Francisco or other surrounding areas.

Job Purpose:

Under direction from the VP of Sales, the Regional Sales Manager will be responsible for developing and managing distributor network, while growing volume and visibility in assigned region under the guidelines of the Company philosophy and policies. Will also create new procedures and SOPs related to new market/ product launches and promotional events in assigned region. Provide vision, leadership, planning and management for the continuous development of assigned Sales Team. Responsible for following Company safety procedures, policies, and SOPs (Standard Operating Procedures).

Duties and Responsibilities:

  • Develop, implement and manage regional sales plan in conjunction with VP of Sales
  • Develop and maintain strong relationships with multiple distributors, on premise and off premise accounts and national accounts
  • Responsible for the promotion and sales of draft/package beer and growing distribution and volume in assigned region
  • Responsible for creating and improving the visibility of the brand in assigned region
  • Responsible for handling new distributor inquiries and processing of new and recurring orders
  • Monitor distributor performance and identify ways to improve service to accounts
  • Create and present monthly and annual reviews to distributors
  • Update and oversee accuracy of sales database with orders from distributors
  • Execute business plans, in conjunction with VP of Sales, to meet annual goals and drive accountability with distributors and key accounts
  • Plan and coordinate new market/product launches and promotions to ensure achievement of sales goals
  • Gather and analyze market information and consumer feedback in each area of distribution to supply management with trends and recommendations
  • Prepare monthly sales and marketing reports on market research, competitors, promotions, competitive pricing, sales trends and activity for monthly presentation to management
  • Communicate regularly with Sales Representatives to maximize selling opportunities within assigned territories
  • Update and oversee calendar of market launches and festivals in assigned region and share with leadership team so that staff is always informed
  • Adhere to and maintain annual budget, in conjunction with VP of Sales
  • Hire, train, manage, coach and develop assigned Sales
  • team
  • Engage in clear communication of job expectations, as well as planning, monitoring and managing performance through continuous feedback
  • Coach, counsel and provide constructive feedback to assigned Sales Team, cultivating opportunities for continued professional growth and career development
  • Stay abreast of current legislation and trends within the industry and communicate relevant information to VP of Sales and Sales Team
  • Research and participate in continuous education related to the role, such as customer service, sales techniques, and the craft beer industry
  • Resolve customer and distributor issues and ensure customer satisfaction while maintaining the integrity of the Company
  • Take an active role in monthly meetings conducted by distributor management
  • Provide weekly reporting on regional activities to VP of Sales
  • Represent Company by attending and/or pouring at special events such as beer dinners and beer festivals
  • Follow all Company safety procedures, policies, and SOPs
  • Perform other duties and ad hoc projects, as assigned

Minimum Qualifications:

  • At least 21 years of age
  • Strong interpersonal skills with a successful proven track record of developing strong relationships and meeting/exceeding sales goals
  • Expert knowledge of beer styles and the craft brewery industry
  • Demonstrated experience in sales personnel management and generating sales plans
  • Proven leadership, project management, problem resolution and team development skills
  • Demonstrated ability to manage budgets, gross margins, depletions and distribution, as well as developing pricing strategy
  • Demonstrate approachability, composure, and strong customer service orientation
  • Solutions oriented, self-motivated, and results driven
  • Excellent analytical and problem solving skills
  • Proficient computer skills with Excel, Word, and PowerPoint
  • Excellent verbal and written communication and presentation skills to effectively communicate with staff, customers, and vendors
  • Ability to work independently and within a team to accomplish goals
  • Team player with the ability to effectively interact and work cross-functionally with all departments to meet business goals and objectives
  • Must be available to work occasional evenings, weekends, and holidays for special work related events, such as beer dinners, tap takeovers, etc.
  • Ability to travel up to 25% of the time
  • Demonstrated supervisory skills to organize workload, delegate responsibilities, recruit, interview, select, train, evaluate and perform corrective action for staff
  • Strong organizational skills with the ability to multi-task and handle competing priorities
  • Highly detail-oriented with the ability to complete assignments both accurately and efficiently
  • Ability to take the initiative, work with minimal supervision, is flexible and thrives in a dynamic, fast-paced environment
  • Team player with the ability to effectively interact and work cross-functionally with all departments to meet business goals and objectives
  • Customer-service oriented with the ability to work collaboratively in a team environment
  • Well organized with the ability to manage multiple priorities
  • Must have the ability to lift 55 lbs regularly and sit at a desk for long periods of time and occasionally stand for long periods of time if participating at trade shows or other beer related events
  • Be motivated, hard-working, safety-minded and innovative with a commitment to representing and enjoying the culture and success of AleSmith
  • Experience calling on national accounts is highly preferred
  • Established relationships with local chain buyers is highly preferred

Qualified candidates please email careers@alesmith.com with your attached resume in order to be considered.

AleSmith Brewing Company provides equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, ancestry, age, genetic information, marital status, pregnancy, medical condition, physical disability, mental disability, veteran status or any other characteristic protected by state or federal law.

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