Local Roots Kombucha
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Local Roots Kombucha is seeking an ambitious and creative Marketing Coordinator to further expand top-of-mind awareness, expand its digital presence, and support retail sales growth.
The ideal candidate for this role is someone who has a solid foundation in the best practices of digital marketing, can collaborate well with team members/vendors, and has knowledge of the beverage industry. With patterns of success, position has great potential for vertical mobility within our organization.
Support channel-based marketing initiatives including events, partnerships, and other marketing opportunities.
Ownership of all consumer correspondence - while monitoring for critical product reviews to identify the appropriate resource to rectify each issue.
Develop and maintain social media content scheduling scheduling to address all upcoming news and hit monthly targets..
Support Taproom Manager with the coordination of marketing tools and graphic content.
Optimize digital advertising campaigns
Execution of newsletter calendar along with the maintenance of its database
Support the programming of press releases
Address opportunities for the continued development of LocalRootsKombucha.com
Execute and drive attendance to taproom-hosted events.
Procurement/fulfillment of marketing materials such as Point of Sale, promo items, apparel, event supplies, etc.
Coordinate with content creators/graphic designers/copywriters to produce on-brand digital/print content.
Capture on-brand photo and video content on a regular basis.
Cultivate relationships and maintain regular communication/interactions with Friends of Local Roots Program.
Monitor regional trends to develop targeted promotional strategies
Additional duties as assigned
Key Traits, Skills, and Abilities Required:
Must be 21+
1-3 years marketing role experience.
Entrepreneurial, humble, passionate and determined. Energy and enthusiasm are critical.
Personal passion for health and wellness
Social Media Marketing (paid and organic)
Intermediate knowledge of Microsoft Office or G Suite
Ability to function effectively in a fast-paced, entrepreneurial business environment and can work well with or without supervision..
Must have a valid driver’s license and vehicle
Experience with Project Management Software (Asana, Basecamp, Jira, Monday)
Paid vacation time
Stock option purchase plan