Regional Sales Manager - Atlanta, GA

Waterbird Spirits

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Regional Sales Manager - Atlanta

Waterbird Spirits makes high quality canned cocktails using real distilled spirits. Waterbird is rapidly expanding and is looking for an ambitious and passionate individual who is eager to grow the brand! In this role, you will be asked to work alongside our distributor in on and off premise accounts.


Market Sales

  • Open new accounts and increase sales volume at existing accounts within the Atlanta market. Focus will primarily be on off-premise retailers.
  • Reach specific account goals discussed alongside the Waterbird sales team.
  • Interact with the Waterbird marketing team to launch marketing initiatives for on and off premise accounts.
  • Have the flexibility to work evenings for events and/or promotions.


Distributor Coordination / Market Knowledge

  • Partner with our distributor to ensure that orders are placed and orders are received.
  • Develop a close relationship with our Atlanta based distributor to ensure the growth of the Waterbird brand.
  • Develop an understanding of: point of sale orders, pulling and invoicing of samples, scheduling ride-withs, scheduling merchandiser account visits for specialty point of sale and large displays, basic policies of handling distributor bill backs, receiving monthly sales reports, and scheduling weekly and monthly sales meetings.
  • Educate the consumer and the retailer on the difference between Waterbird canned cocktails and hard seltzers (FMBs).
  • Continue to develop a detailed projection for sales in the Atlanta market.


Required Skills / Experience

  • Passion to develop the Waterbird brand
  • 1+ years of beverage related experience (non-alc or alcohol)
  • Strong knowledge and experience in the local marketplace
  • Strong communication skills
  • Ability to travel within the Atlanta market
  • Flexible schedule and the ability to work the occasional evening/weekend event
  • Ability to work in Microsoft Word, Excel and Google Email
  • Ability to lift and move cases of Waterbird canned cocktails



Waterbird Spirits offers a competitive salary and bonus. Salary for this position will be commensurate with experience, with a significant portion tied to a volume-based bonus.


Who We Are

Waterbird Spirits makes high quality canned cocktails with real distilled spirits. Born in Charlottesville, Virginia, we are quickly expanding to several additional states. We launched in September, 2019 with two canned cocktails - Vodka, Soda & Lime and Moscow Mule, and we are planning on releasing our next canned cocktails this spring! We are currently developing additional spirits and additional canned cocktails with a roll-out later this spring!


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