Regional Sales Representative

New Trail Brewing Company

Apply for this Job

The Regional Sales Representative will be tasked with the continued growth of New Trail by interacting with established and new customers and consumers, developing new market growth. The position is responsible for ensuring that goals are met by strategically increasing sales volume through sustainable growth. This position involves a considerable amount of time in the field visiting accounts, educating and building existing and new relationships in order to forge strong partnerships, brand loyalty and excitement for new and existing products. New Trail is on a strong growth trajectory, and this candidate will join us to build into the future.


The ideal candidate;

  • Is persistent, resourceful and passionate
  • Has 2+ years of influential sales experience in the craft beverage industry
  • Possesses strong communication and presentation skills
  • Is flexible and always learning
  • Is Solutions Oriented, Self-Motivated and Results Driven
  • Meets expectations and goals with minimal supervision
  • Will coordinate heavily with our wholesale partners to facilitate sales
  • Completed Pennsylvania RAMP Certification or has the ability to reach certification within the first week
  • Brings proficiency with Google applications, Microsoft or Mac desktop OS, and mobile Android OS or iOS
  • Exercises an extensive knowledge of craft beer, the industry, and emerging trends
  • Must be able to conduct themselves professionally in social settings
  • Has and will maintain a clean driving record
  • Must be 21+ years of age

Job Responsibilities;

  • Maintain relationships with On- and Off-Premise Accounts, as well as the wholesaler, in a large Regional Territory
  • Observe all state and federal laws for the sale, merchandising, and promotion of brewery products
  • Achieve goals for growth set by Sales Manager
  • Visit existing and new accounts, track and monitor sales growth and missed opportunities
  • Meet with 60+ accounts per week, 2+ meetings per day being prearranged
  • Submit sales reports
  • Assist distributor partners in promoting sales and marketing programs
  • Create and Accept product samplings, on-premise events, or other Brand Engagement opportunities which may fall on nights and weekends
  • Make decisions that are beneficial to both New Trail and its accounts

About New Trail Brewing Company

New Trail Brewing Co was founded in 2017 by three Central Pennsylvania Restauranteurs who have been working together for more than 20 years on highly successful concepts.

Our Head Brewer and Director of Brewing Operations has been brewing beer with very popular breweries for more than 10 years and brings all of this experience to New Trail.

We are a 15 bbl production brewery focusing on making clean/well-balanced beers as well as rapidly rotating Hazy IPAs, all fitting for our outdoor-focused and local lifestyle. Since our inception we have expanded production capabilities four times, with 20,000 bbls of capacity by mid-2020, and maintain space for more growth. The focus of the business is to produce the best beer and distribute it into all Pennsylvania markets.


Apply for this Job